I'm a Picky Beauty Editor, But These 4 New Products Impressed TF Out of Me

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(Image credit: @piashah_)

Maybe I've gotten pickier now that I'm a beauty editor, but it's for a good reason. I used to be way less conscious about the skincare and makeup I was using on my face. Little did I know I was using pore-clogging products and questionable ingredients galore! Now that I'm a bit more educated, I'm a lot choosier about what I try, and it's rare that I go berserk for a new brand or its launches. Polite Society, however, is the exception.

From the creative minds of Jerrod Blandino and Jeremy Johnson (formerly of Too Faced), Polite Society is a new-to-the-block color brand with some seriously A+ formulas. The brand launched on Ulta on August 27 with four clean (and impressive!) products—a foundation, blush-and-highlight palette, mascara, and lip-plumping gloss. I recently attended a launch event for the brand and went home with a goody bag. Well, let's just say everything was so good that it warranted a full review. For all my thoughts on the brand, keep scrolling.

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(Image credit: @shawnasimonee)

Full transparency, you start to get a bit jaded as a beauty editor. With so many new brands and products launching on a daily basis, you tend to no longer get overly excited about a new gloss, mascara, or foundation coming out. The minute I opened up my Polite Society gift bag, though, and started trying out the new launches, I was actually stunned. I definitely think the brand launched strong with four really great products. I'm wearing all four in the photo above, and I think they're great for creating both a natural, everyday look and something that's a little more glamorous for a nighttime event.

More New Makeup Products We Love

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(Image credit: @amaka.hamelijnck)
Associate Beauty Editor

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.