Everyone I Know in Fashion Is Wearing This Under-the-Radar Brand Right Now

Zara, Mango, H&M… These are just some of the affordable brands I've been frequenting for years. While they still serve as my main port of call for quick fashion fixes, lately, I've set about finding other purse-friendly labels to fill my wardrobes with. Shopping is my favourite form of exploration, after all. So which brand has been taking all my money over the last few months? Pixie Market.

I've been familiar with Pixie Market for years, having procured a handful of purchases over that time. This is mainly due to the fact that it's a U.S. import and I'm often swayed by the shorter delivery times Brit brands claim to work to. However, since the start of 2019, I've become completely obsessed with everything Pixie Market does.

Striking the perfect balance between on-trend pieces and wardrobe classics, when I venture on Pixie Market's new-in section, it doesn't take long for something to find its way into my basket. Much of the pieces are designed in-house, which is evident from the get-go. With an emphasis on silhouette, texture and form, items from the brand have become instantly recognisable within fashion circles. In fact, Chriselle Lim and Sylvie Mus are just two of the big names who have worn the label in the last few week.

With prices starting at just £10 for on-point accessories and peaking at around £200 for statement coats, Pixie Market hits the mid-market sweet spot. You know what to do. Keep scrolling to see top influencers wearing pieces from the brand, and then shop my edit of the best Pixie Market UK buys.

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(Image credit: @hannahcrosskey)

Hannah Crosskey wears a satin blazer from Pixie Market.

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(Image credit: @chrisellelim)

Chriselle Lim wears a lemon knit from Pixie Market. 

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(Image credit: @pixiemarket)

A model wears a tan corduroy blazer from Pixie Market.

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(Image credit: @sylviemus_)

Sylvie Mus wears a black slip skirt from Pixie Market.

SHOP OUR PIXIE MARKET WISH LIST

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.