The Random Color That's Literally Everywhere Right Now

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(Image credit: Jackson Lee/GC Images)

Remember when fashion month ended, and I boldly proclaimed that these five random colors were about to be everywhere? Well, I hate to say I told you so—okay, maybe I love to say it—but I did! As I predicted, based on the street style set’s growing ability to not just wear trends but also start them, the five hues we saw all over in Copenhagen, New York, London, Milan, and Paris have continued to gain traction into the S/S 19 fashion season, with one in particular leading the pack.

As you may have guessed based on the above photo of Rosie Huntington-Whiteley, which seriously stops me in my tracks every time I see it, it’s that hot pink–fuschia hybrid that is all over right now. From Jacquemus's and Nanushka’s many iterations on the shade to the Zaras and H&Ms of the fashion world, not only is every brand making it, but everyone from Lady Gaga and Dua Lipa to your favorite girls on Instagram are wearing it, too. To see how these ladies are styling their pink pieces and shop the color trend along the way, just keep scrolling.

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Up next? Four surprising summer trends these London girls are into.

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Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.