Yep, the Most Viral Item of 2019 Is $3 and From Amazon

The number one trending fashion item since the start of the year isn't a hot-ticket Gucci bag or a pair of Chloé boots or even another knockout dress from Réalisation. Nope, it's an accessory you can find on Amazon and, what's more, one that will only put you back the same amount of money as the sales tax on your lunch order. I'm talking about a certain set of faux-pearl hair clips from the giant e-tailer that has been taking over the fashion scene as of late.

During NYFW, we spotted it at least 10 times in street style galleries, and it's been making the rounds on the Instagram feeds of our favorite influencers, not just in NYC but from L.A. to Australia and back again. Not to toot my own horn or anything, but back in January, I called out pearl hair clips as a micro-trend for spring and predicted that it would only be a matter of time until they blew up and became a bona fide trend with a capital T. Well, friends, that day has come. But unlike other It fashion items with price tags that make your heart skip a beat, the infamous Amazon pearl hair clips will only set you back a mere $3. (Well, $2.30 to be precise).

Starting to sound too good to be true? To see how the hair clips are being styled on the street and on Instagram, keep reading, and then shop the clips for yourself (unless you already own them like I do).

On the street:

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(Image credit: The Style Stalker)

WEAR: Textention Hair Clips ($3); Dr. Martens Jadon 8 Eye Boots ($170)

pearl-hair-clip-trend-amazon-278902-1553903467460-image

(Image credit: The Style Stalker)

WEAR: Boyy Bobby 16 Tote ($750); Tibi Jean Boots ($595)

pearl-hair-clip-trend-amazon-278902-1553735643968-image

(Image credit: The Style Stalker)

WEAR: Textention Hair Clips ($3); Who What Wear Leopard Print Turtleneck ($22)

On Instagram:

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Shop the infamous clips:

Next, find out what my mom, my hairstylist, and a 4-year-old had to say about the hair clip trend.

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Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.