This Cult-Favorite Skincare Brand Is Having a Sneaky Sale—17 Items to Prioritize

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(Image credit: @jaimeridge)

When we hear about a skincare sale, we instantly perk up. Our eyes dart up, we lock our phone screens, and we put down our coffees. Why? The word "sale" is our cue to do what we do best: scroll and research until we find the best deals on the best products. Then, and only then, we share them with you. 

Well, a cult-favorite, internet-famous brand just launched a sneaky sale. We're talking about the science-focused skincare brand Paula's Choice. Here are the details. From September 26 through October 1, Paula's Choice is offering 15% off sitewide, plus free shipping on all orders. That means 15% off some of its most popular products, such as the Skin Perfecting 2% BHA Liquid Exfoliant. Yep, that's the very product that caused a frenzy on TikTok. If you're stocked up on your old standbys, maybe you should take this as an opportunity to find new favorites. We obviously have some recommendations. Ahead, see the 17 can't-miss products to prioritize during this sale, according to us, your friendly neighborhood beauty editors. 

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Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.