This Cult-Favorite Skincare Brand Is Having a Sneaky Sale—17 Items to Prioritize

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(Image credit: @jaimeridge)

When we hear about a skincare sale, we instantly perk up. Our eyes dart up, we lock our phone screens, and we put down our coffees. Why? The word "sale" is our cue to do what we do best: scroll and research until we find the best deals on the best products. Then, and only then, we share them with you. 

Well, a cult-favorite, internet-famous brand just launched a sneaky sale. We're talking about the science-focused skincare brand Paula's Choice. Here are the details. From September 26 through October 1, Paula's Choice is offering 15% off sitewide, plus free shipping on all orders. That means 15% off some of its most popular products, such as the Skin Perfecting 2% BHA Liquid Exfoliant. Yep, that's the very product that caused a frenzy on TikTok. If you're stocked up on your old standbys, maybe you should take this as an opportunity to find new favorites. We obviously have some recommendations. Ahead, see the 17 can't-miss products to prioritize during this sale, according to us, your friendly neighborhood beauty editors. 

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Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.