We Went Outfit-Spotting in Paris—14 Looks That Stopped Us in Our Tracks
Today is a good day, because I get to write about two of my favourite subjects: Street style and what people in Paris are wearing right now. At Who What Wear, we love seeing fashion as it happens—looks in real time that aren't measured by an algorithm. This is why I was thrilled to re-introduce our annual street style series last month, for which we took to the streets of London—the car park behind Selfridges if we're being exact—to see what the city's fashionable inhabitants are actually wearing. And now, I am beyond pleased to bring you the latest instalment which, as you've likely guessed, comes direct from Paris.
I have spent over 13 years chronicling French fashion—the brands they wear, the pieces they always come back to—so, needless to say, when the opportunity to shoot street style from one of the world's most stylish cities presented itself, I was more than eager to see it through. After connecting with a photographer working out of Paris, all that was left to do was eagerly wait for the shots to land in my inbox. The date we settled on just so happened to fall bang in the middle of a cooler spell in France, so the outfits reflect that, but rest assured we still have some serious new-season outfit inspiration on our hands.
While there will always be cliches attached to French style; some are warranted, some aren't. However, the looks we found prove Parisian wardrobes go way beyond berets, Breton stripes and ballet pumps, as chic as we all know them to be. Instead, what I found is that the current Paris aesthetic is as diverse as ever. In terms of common threads woven throughout the looks, I was surprised at the sheer amount of pinstripes. Also on the agenda were cowboy boots, though perhaps less glittery than the ones we snapped from outside the Paris shows of Taylor Swift's Eras tour. Then there were core wardrobe staples that the French styled with their own unique blend of je ne sais quoi—think black tailored trousers worn with zesty waistcoats and classic pinstripe blazers made to feel up-to-date with the addition of a sheer crochet skirt.
I could keep racking up my word count but, instead, I think it's better that I show you the looks as they unfolded. Scroll on to see which trends came to the fore when Who What Wear UK shot street style in Paris in June 2024.
14 CHIC STREET STYLE LOOKS AND TRENDS I SAW IN PARIS
Style Notes: Over in Paris, jeans are just as prevalent as we enter summer. Dark washes seem to be increasingly popular and look especially chic worn with tan leather and suede for a retro feel.
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Style Notes: Elegant and refined, I'd expect nothing less from the Parisian style set. The layering here is particular exceptional.
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Style Notes: Barrel-leg silhouettes have been dominating the streets of London this season, so it's interesting to see the look is just as impactful on the streets of Paris, too.
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Style Notes: Historically, black and brown was a colour combination fashion types avoided—thank goodness that's changed! Incredibly chic and something many of us will be able to pull together from pieces that already live in your wardrobes, this look is up there as one I want to re-create immediately.
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Style Notes: Volumised silhouettes are proving especially important in Paris this season as wide-leg trousers are being taken to the max. Add further volume with an untucked blouse in a starched cotton fabric.
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Style Notes: The French do cheeky fashion like no one else—this top is sure to turn heads, but my eye is just as drawn to her incredible flares, too. This is Y2K-inspired dressing at its very finest.
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Style Notes: Tulle skirts might sound like another French style trope but there's nothing cliche about this look whatsoever. Toughened up with black stomping boots complete with a silver toe-cap, this outfit is pretty and powerful in equal measure.
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Style Notes: I don't know what I love more—the bowling bag, running shoes or neat, button-up leather jacket. Fortunately I don't have to choose, because this look has them all!
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Style Notes: When you think of a black tailored trouser, what do you imagine styling it with? Chances are, a bright lime waistcoat isn't the first thing that springs to mind, this is is exactly why this look feels on-point; the unexpectedness of it all.
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Style Notes: Denim on denim is a look I see French fashion people wearing all the time but here, the contrasting washes add bite to what can otherwise feel like a pulled-together look. The cute silver ballet flats are a nice touch, too.
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Style Notes: Easily the cutest look we captured, fruity embellishments and prints are a key trend for summer 2024. Bonus points if you match the colour of your bag to that of your cherries. And no, that's not a euphemism.
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Style Notes: Temperatures may now be too warm for faux-fur-trimmed coats, but I insist you save this ensemble down for autumn. A pink coat, acid-wash jeans and a slogan tee sounds brash (because it is!) but this street styler makes it all just work by being innately cool as only the French can be.
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Style Notes: Blazers are one of my favourite things to wear, so you know I'll be re-creating this navy-pinstripe-and-brown-crochet-skirt outfit pronto! The addition of Adidas trainers keeps everything looking relevant and cool, too.
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Style Notes: Simple but very effective, this is the sort of look I could easily picture myself running errands in London wearing, the cross-body bag being a city-girl essential.
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Style Notes: Graphic tees are very much a thing in Paris—let them do the majority of the talking by styling with simple silhouettes in black, white or neutrals.
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Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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