2023's Color of the Year Is Viva Magenta—Here Are 15 Matching Beauty Products

It's official—Pantone's 2023 Color of The Year was just announced, and it's a bold shade that's basically begging to be incorporated into your beauty routine. It's called Viva Magenta, and as far as we're concerned, it's the perfect red-berry color for winter. If the color alone isn't enough to convince you to shop for matching beauty products, Pantone's explanation of the color and its effect will surely sway you.

"This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all." 

Now that's a spirit we can get behind, especially on the verge of a new year. Keep scrolling to see 15 Viva Magenta beauty products to incorporate into your routine. These will certainly get you into a bold and colorful spirit.

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Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.