Pamela Anderson Just Brought Back Her Iconic Red Swimsuit for a Beach Photoshoot

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(Image credit: Kypros/Getty Images)

Sound the alarm! Pamela Anderson's back in her red swimsuit from her days in the '90s lifeguard drama Baywatch and the images are even more iconic than any from the original show. On Thursday, the actress announced a collaboration with Instagram's favorite swimsuit brand Frankies Bikinis that not only includes a look-a-like version of Anderson's red one-piece from the show, but also 22 other, equally incredible swimsuits and beach-ready items, all of which are available in sizes XS to XXL. 

"I have been in a bathing suit for most of my life," Anderson said in the press release. In collaboration with Frankies Bikinis founder Francesca Aiello—who grew up in Malibu with Anderson's two sons Dylan and Brandon—Anderson was able to create her "dream collection," taking inspiration from her all-time favorite suits, including high-cut styles, one-pieces with buttons, long ties on the bottoms, and more.

"Pamela is truly beautiful inside and out," said Aiello. "She exudes strength, kindness, love for all living things. I have looked up to her for as long as I can remember, and to be able to work on a swimwear line together is an absolute dream come true for me.” To bring it to life, the duo called on stylist Haley Wollens and photographer Brianna Capozzi, resulting in an epic image of Anderson on the beach in the Cayman Islands, posing in her high-cut red maillot just as she did more than two decades ago. See the images below and prepare to shop the collaboration when it goes live on May 4. 

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Pamela Anderson on the set of "Baywatch" in 1990:
(Image credit: Kypros/Getty Images)

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Pamela Anderson in her Frankies Bikinis collaboration campaign:
(Image credit: Frankies Bikinis)

On Pamela Anderson: Frankies Bikinis swimsuit

More images from the Frankie Bikinis x Pamela Anderson collaboration:

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(Image credit: Brianna Capozzi/Frankies Bikinis)

On Pamela Anderson: Frankies Bikinis swimsuit

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(Image credit: Brianna Capozzi/Frankies Bikinis)

On Pamela Anderson: Frankies Bikinis swimsuit

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(Image credit: Brianna Capozzi/Frankies Bikinis)

On Pamela Anderson: Frankies Bikinis swimsuit

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(Image credit: Brianna Capozzi/Frankies Bikinis)

On Pamela Anderson: Frankies Bikinis swimsuit

Shop red swimwear:

Next: The Classic Red Swimsuit I'll Never Ditch and 23 More I Found Just for You

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Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.