The Elegant Color Every Celeb Will Be Wearing in 2024

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(Image credit: Gotham/GC Images/Getty Images)

The spring 2024 runway collections were stocked full of trends, from sophisticated takes on sheer to dramatically overstuffed handbags, but out of all of them, none made quite as impactful of a splash as oxblood (otherwise known as black cherry, merlot, or burgundy), the shade of red on every fashion person's lips (and in their closets) right now. Found at Hermès, Gucci, Valentino, Versace, Tom Ford, and then some, the elegant yet moody hue is no doubt campaigning to be the color of the year. 

Helping out on the campaign trail are celebs, who've come out in droves to support the rise of oxblood, wearing it on red carpets, to fashion shows, and on the streets of cities like New York and London. And since the spring collections haven't even arrived in stores yet, I can only imagine that the best A-list burgundy looks are still to come. Scroll down to check out the chicest examples so far of celebs wearing 2024's color of the year. 

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(Image credit: Gotham/GC Images/Getty Images)

On Hailey Bieber: Khaite Nalani Cashmere Jumper ($2200); The Attico coat; Cultnaked skirt; Calzedonia Invisible 20 Denier Sheer Tights ($25); Chanel bag; Proenza Schouler 55mm Leather Mary Jane Pumps ($625)

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(Image credit: Jackson Lee/GC Images/Getty Images)

On Rihanna: Dries Van Noten Double-Breasted Wool Coat ($1854); Balenciaga Knife Pantaleggings Stiletto-Heel Leggings ($2730); Bottega Veneta bag; Gucci sunglasses; Briony Raymond ring

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(Image credit: Daniele Venturelli/Getty Images for Gucci)

On Kendall Jenner: Gucci jacket, Signoria Slingback Pump ($1100), and bag

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(Image credit: MEGA/GC Images/Getty Images)

WHO: Dua Lipa

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(Image credit: Michael Kovac/Getty Images for LACMA)

On Lupita Nyong'o: Gucci dress; De Beers rings, earrings, and necklace

Shop the color trend of the year:

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.