I've Been in an NFL Family for 27 Years—Here's How to Dress for Game Day


Before I get started on my personal set of rules for game-day outfits, please keep one thing in mind: Wear whatever you want. Attending a football game can often mean standing outside for hours in inclement weather, tailgating at the break of dawn, and sitting on uncomfortable benches. If activewear styled with a jersey makes your day easy, go for it. However, there's something about the spirit of game day that makes me want to get all dressed up.
I'm usually seeing a lot of family members and friends and attending a celebratory dinner or pregame brunch. When I was young and still living at home with my parents, I was coming off a week of school uniforms and responsibilities. Game day was always my opportunity to hang out with friends and get creative with what I wore. Over time, my affinity for game-day style grew, and I began to step it up. Especially since I now attend maybe four games per season, the outfits I wear hold a lot of weight.
This past weekend, I was fortunate enough to attend a game that my father was scouting at. I made myself busy by mingling with politicians and notable alums, which made me feel like I had a peek into what the elite were wearing to the football game. I found that they followed my go-to outfit formula for a big game.
My game-day outfit formula:
I spent many years hoping to buy the latest jersey, but with jerseys going for $150+ these days and my love for fashion, I tend to avoid any team logos. Following in the footsteps of major designers who are currently still pushing the logo-free agenda, I find it more alluring for a clothing item to leave room for the imagination when it comes to where it's from and what team you're supporting. I lean into the color palette of the team's logo and build my shopping choices around that. I'm currently rooting for the Washington Commanders, so when I see a burgundy or yellowish-tan clothing item, I'll often pick it up and save it for game day. This is the way most women who are insiders in the football world dress, and I love how chic it makes going to a football game. Give this advice a try.
Let's shop out more outfit ideas:
Style Tip: Wear a pair of comfortable nylon joggers with a crop top for an undoubtedly comfortable ensemble.
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Style Tip: Feel like showing your team spirit? Any vintage sports attire in your team's colors is a chic take on game-day style.
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Style Tip: You'll never go wrong with stripes and denim for game day.
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Style Tip: Turn a night game into a party with a unique matching set or jumpsuit like this one—you can go straight from the game to the afters.
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Style Tip: For that in-between weather when it's too hot to wear a jacket but too cold to go without, style a puffer vest with a turtleneck.
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I'm in need of a puffer vest for fall, and this one is high up on my list.
Style Tip: You can also wear an oversize sweater with straight-leg jeans. To give it an added touch of cool, style your look with a pair of lug-sole boots.
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Style Tip: People always tell me they think that certain teams' colors are hard to make chic, but even orange and teal can make a fashion statement.
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Style Tip: If you want to make a statement, choose a sweater in your team's color and add a contrasting skirt.
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Style Tip: When you don't know what to wear, you can never go wrong with a button-down shirt and white jeans.
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Another item that is fun to buy from the men's section.
If you don't already own a pair of white jeans, I am a proud owner of this pair and highly recommend it.

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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