& Other Stories' New Collection Ticks Off Every 2020 Trend That Matters

When it comes to brands that create pieces we never knew we needed but then, upon seeing them, we don't know how we could ever live without, & Other Stories is the first that comes to mind. Take the brand's varsity knit, for example. Never before did we entertain the thought of wearing one, but & Other Stories' iteration fast became a must-have. The same goes for its wool blazer, which has won over an impressive legion of fans. Now, though, the high-street brand has gone a step further and already ticked off all of spring/summer 2020's noteworthiest trends in its new collection.

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(Image credit: @isabellath)

From the new statement hues to the transeasonal shoes guaranteed to tide you over until summer to the coolest outfit-elevating accessory and a fresh take on a classic print, there's no 2020 trend & Other Stories can't handle. Keep scrolling to see and shop them for yourselves. Rest assured you'll look the part all season long. 

1. SAGE

Fashion girls are often drawn to the more off-beat trends, and sage is certainly one of them. While the hue began to gain momentum in 2019, sage is set to dominate in 2020. 

2. COWBOY BOOTS

While we still find ourselves in that awkward period between winter and spring, boots remain a must. No style is more in-demand right now than cowboy boots, and & Other Stories has plenty of pairs to choose from. Our favourites are of the cream and black varieties. 

3. JUMPSUITS

The jumpsuit was the It buy of summer 2019 and its reign is set to continue well into 2020. Why not opt for a pretty pastel hue for a fresh take on the trend. Otherwise, you can always rely on timeless beige, denim and black. 

4. CHAIN NECKLACES

Having been somewhat of a microtrend over the last few seasons, chain necklaces are finally having their day in the sun. They were apparent on just about every runway you can think of, but & Other Stories has the best options to choose from. 

5. LILAC

Aside from the aforementioned sage, lilac is set to dominate our wardrobes in 2020, too. The hue looks gorgeous set against all skin tones and hair colours and will instantly elevate your favourite denim. 

6. POLKA DOTS

Polka dots have always been on the style agenda, but in 2020, they're set to be the most prolific print going. Designers like Gucci, Richard Quinn and Marc Jacobs used the classic motif in their designs—as has & Other Stories.

Next: Every one of my friends is obsessed with this dress brand.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.