This High Street Brand Just Made Jeans Shopping A Lot More Bearable
Sponsor Content Created With Oasis

Denim is undoubtedly the failsafe in most of our wardrobes. The humble pair of jeans is endlessly reliable, taking us from day to evening and everything in between, and all too often coming to the rescue when the dreaded ‘I have NOTHING to wear’ scenario hits. When you find that perfect pair to throw on with your favourite layers, they instantly become an indispensable part of your go-to roster of outfits.
The search for that perfect style though, can be difficult. With so many different labels, price points, shapes and fits these days, it’s tough to even know where to start. Especially when doing it all online. Well, let us help. If you’re looking to the high street for your denim, be sure to turn to Oasis. Following the brand’s recent relaunch, the denim offering has also had a revamp with a new core collection of premium styles alongside a handy fit guide to make the whole ‘jeans shopping’ process a lot more enjoyable, especially these days when we can’t necessarily spend time trying them on in changing rooms. Plus, the new styles are all made from organic cotton, so you can feel even better knowing they’re contributing to a more sustainable wardrobe.
The essential edit includes classics that will see you through this season and far beyond; from iconic black skinnies to classic blue mom jeans and mid-wash wide-legs perfect for everyday wear. The easy to follow fit guide means you can pinpoint the style for you depending on your exact preferences, or follow the useful styling tips as a guide to trying out a new shape.
As usual when the high street does something so well, some of the coolest influencers have pounced on the new collection providing welcome styling inspiration to prove it's not just tracksuits we should be wearing right now.
So, keep scrolling to see and shop our favourites from the new denim collection alongside some Who What Wear-approved outfit suggestions from Oasis' latest drop...
How Influencers are Wearing Oasis Jeans:
Aida wears the Mid Rise Skinny Jean.
Melis Ekrem wears the Authentic Mom Jean.
Nimi Blackwell wears the High Rise Skinny Jeans.
Pascale Banks wears the Authentic Mom Jean.
Shop Wide Leg Cropped Jeans:
Wear them with:
Shop Authentic Mom Jean:
Wear them with:
Shop High Rise Skinny Jean:
Wear them with:
Shop Mid Rise Skinny Jeans:
Wear them with:
Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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