Norma Kamali's Designs Live in My Head Rent-Free—Her Beauty Picks Are Next

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(Image credit: @normakamali)

The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and aestheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go 'round.

As I'm sure you can imagine, a ton of brands live in my head rent-free. I'm exposed to designers, products, and runway shows on a daily basis, so it's only natural that I daydream about certain items. A few months ago, I was fixated on the Norma Kamali Diana gown, which you may have seen on Carrie Bradshaw in And Just Like That. As the weather gets colder, I'm fixating on Norma Kamali's iconic sleeping-bag coat. Are you noticing a trend here? After more than 50 years in the fashion industry, Kamali has a way of thinking ahead of the curve and creating of-the-moment styles that keep shoppers on their toes. But Kamali has made waves in the industry for more than her legendary namesake company (which I can't stop shopping, by the way).

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(Image credit: @normakamali)

After keeping us all stylish in the most beautiful pieces for years, Kamali tapped into the beauty industry and launched Normalife, a skincare line for all genders, ages, and skin types. "I believe each decade you age, you should wear less product and makeup on your face. Aging with power means less is more, but the product's power is quality and timeless ingredients," says Kamali, who believes that wellness is whatever gives you peace of mind. In her case, those things are acupuncture, Thai massages, and meditation. In my case, browsing the Norma Kamali S/S 23 collection and getting the scoop on all of Kamali's must-have beauty picks did the trick. If you want to know her secrets to feeling good and looking fabulous at any age, keep scrolling to see 16 of her favorite products and learn why they're essential in her beauty lineup.

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Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).