Every Fashion Editor and Celebrity Owns Denim From This Brand, and It's on Sale

Who are we without our favorite jeans? I mean, my pair have gone literally everywhere with me. Life-altering vacations, job interviews, first dates, weekends spent exploring the city—the list goes on and on. Making sure you have a well-rounded collection is key. When you have a good pair of jeans, getting dressed is so easy. Just add any top you can think of, and your look is complete.
I have to admit I'm a denim snob. Since I wear my jeans so often and can always find them on sale, I tend to wear only designer labels. The only exception to that rule is, of course, the legendary Levi's. Nearly 200 years in business is enough experience to win over even the pickiest denim shoppers, including yours truly. And I'm not the only one—pretty much every celebrity and fashion editor is shopping this brand. Its 501s (and many other styles) have fully won us over. They're currently under $70, so run, don't walk, because this sale isn't going to last forever.
As seen on the stars:
When Rihanna signs off on something, I'm instantly convinced.
Shop Rihanna's jeans:
Jennifer Lopez instantly put skinny jeans back on the map with this look.
Shop Jennifer Lopez's jeans:
How can something so casual look so chic? Kaia Gerber has mastered the art of effortless sophistication.
Shop Kaia Gerber's jeans:
Obsessed with how Katie Holmes styled this look.
Shop Katie Holmes's jeans:
Elsa Hosk is always ahead of the trends, and she's on to something in this wide-leg pair.
Shop Elsa Hosk's jeans:
Date night with MGK is even more fun when you bring your Levi's along.
Shop Megan Fox's jeans:
As seen on my fellow fashion editors:
I can't get over how good this cropped style felt on a summer day.
Shop my jeans:
They look so good with the right pair of boots.
Shop Nicole's jeans:
Anna got her Levi's vintage, but this brand-spanking-new pair is just as good.
Shop Anna's jeans:
Kristen wears these almost every day.
Shop Kristen's jeans:
Ally said her pair goes with everything.
Shop Ally's jeans:
I love how Kat paired her high-waisted jeans with a revealing top—so chic.
Shop Kat's jeans:
Shop more on-sale denim:
We're seeing dark denim on the runways, so this is the pair I'm ordering.
Up Next: We Collectively Own Hundreds of Jeans and Have Sworn Off These 8 Outdated Pairs

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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