Nike's New Jordans Are the Stylish Sneakers You've Been Waiting For
The Jordan sneakers have been an iconic staple in Nike’s brand portfolio for years, paying tribute to the legendary career of their namesake athlete. The high-top sneakers were synonymous with basketball culture and had a primarily male fan base. Now, Nike is breaking out its women’s collection to add three newer, more modern takes on the classic Jordan shape. Whether reimagined in suede, satin, or an enticing array of pretty pastel hues, we’re calling it: This season’s Jordans won’t just be popular among sneakerheads, but hypebaes, fashion girls, and everyone in between too.
With a big name like R&B singer Sza repping the new sneakers, it isn’t hard to see why people are getting excited for this new era of the Jordan brand. Sneaker culture in general is finding its way into the fashion space and, for that matter, onto the popular culture radar. Whereas the über-cool yet intimidating sneakers would have been seen as an obscure interest not long ago, now it seems everyone is getting in the trend, and quite frankly, we couldn’t be happier. Brands are taking note, and it’s exciting to see powerhouses like Nike designing a traditional men’s shoe in styles that everyone can appreciate. Thank you, Nike, for getting us pumped for this next wave of pretty sneakers. Below, find out what’s in store this spring.
Women’s Air Jordan I Hi Zip
Reimagined in white and black leather, this version of the sneakers features sleek details like the statement zipper up the front and the imprinted retro Jordan logo on the ankle.
Air Jordan I Hi Zip releases on March 8 for $150 and will be available in sizes 5 to 12.
Women’s Air Jordan XII Vachetta Tan
These are the ultra-modern take on the classic Jordan that we didn’t know we wanted. The rich tan suede and creative shape are brought to life by gold hardware and a fresh white sole that is about to spark a new wave of luxurious sneakers.
Women’s Air Jordan XII Vachetta Tan releases on March 23 for $190 and will be available in sizes 5 to 12.
Air Jordan 1 Season of Her
Spring’s freshest color palette emerges on the Season of Her collection, a series of Jordans that mix luxe textures like suede and satin. The sneakers are rendered in some of the prettiest shades of pastel we’ve seen yet on sneakers. Quite honestly, these have us convinced that pretty sneakers are here to stay. “Ugly” sneakers who?
The SOH Air Jordan I releases on January 25 for $160 and will be available in sizes 5 to 12.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
-
The Rich-Looking Sneaker Trend That's Set to Dominate in 2025
Wealth's the word.
By Anna LaPlaca
-
I Already Know This Is Going to Be the Biggest Sneaker Trend of 2025
It's suddenly everywhere.
By Maxine Eggenberger
-
Lily Allen Just Wore the Sellout Trending Sneakers Fashion People Are Sourcing Through Expert Shoppers
Everyone wants a pair.
By Natalie Munro
-
Olivia Wilde Wore the Sold-Out Sneakers I'm Desperate to Get My Hands On
Found 'em.
By Eliza Huber
-
Gracie Abrams Wore Fall's Most Expensive-Looking Sneaker Trend in NYC With Paul Mescal
It's chic.
By Allyson Payer
-
Gwyneth Paltrow Wore My Fave $90 Nike Sneakers in Paris
Classic.
By Drew Elovitz
-
Gen Z Figured Out Every 2024 Shoe Trend That Looks Better With Socks
From sneakers to heels.
By Natalie Cantell
-
I'm a Fashion Editor That Loves to Shop the Men's Section—35 Fall Pieces That Scream Cool Girl
These picks are super chic.
By Jennifer Camp Forbes