9 It Items New Yorkers Have Been Wearing on Repeat
Need a fresh update on what's happening in the big apple? Don't worry—it will only take a New York minute (cue Mary-Kate and Ashley in matching "I Love NY" tees). Okay, my attempts at humor are done for the day. New York is the city that never sleeps, which means when it comes to the newest and coolest items on the market, city dwellers don't skip a beat. Since the landscape of this industry is always changing, we felt it was about time we filled you in on the hottest new It items New York City fashion girls are wearing around the clock.
To us, an It item is deemed so once we've seen multiple people wear it and incorporate it into their current wardrobe rotation. It's not a trend, per se—it's more of a hero piece for the time being. This time around—from shearling jackets to moire satin bags—the ladies ahead are here to open you up to the latest and greatest on the market (and in NYC) that will make your seasonal wardrobe shine a little brighter.
The Arrivals Kala II Jacket
This pink fluffy jacket from The Arrivals has been spotted on stylish New Yorkers from the second winter arrived here in the city. Complete with its fun color and slightly obnoxious oversized nature, if you love a statement outerwear moment, this jacket is 100% for you.
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Prada Lug-Sole Oxfords
Prada's F/W 19 runway show introduced us to the idea that the bigger the lug sole, the better. These weird but cool (and slightly orthopedic-like) shoes are currently the Prada shoes to own, and we don't see the owners slowing their role when it comes to the frequency at which they wear them.
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For the Ages Ineva Baguette
Fashion girls love a cool new bag brand to obsess over, and ever since the drop of For the Ages, it's the contemporary bag brand we've been seeing on the arms of influencers and editors alike. If you aren't familiar, click into the product below and get ready to go crazy over which color you like the most. They're all so good.
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Nanushka Vegan Leather Belted Trousers
Nanushka is beloved by shoppers around the world, but it's these belted vegan-leather trousers that are making a name for the brand this season. Since leather is trending, it's easy to understand where the obsession with these trousers came from, and the built-in Western belt certainly helped.
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Bottega Veneta Shoulder Pouch
New York Fashion Week is on the immediate horizon, and while we can predict the heck out of the trends and It items we'll see on the street style scene, Bottega Veneta bags will certainly be taking center stage yet again. However, this new croissant style is one we are expecting to see outshine all the rest.
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Ganni Ruffle-Trim Blouse
No, this Ganni top is nothing new, but now that sweaters are a critical part of our day-to-day wardrobe as New Yorkers, this shirt with the massive collar has proven to be the easiest styling hack amongst the NYC style scene. Wear it on its own or layer it underneath sweaters and cardigans alike.
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Zara Knit Set
Talking about this oatmeal sweater set is like beating a dead horse at this point, but ever since Zara restocked the matching crop-top–and-cardigan duo, New Yorkers have proven they haven't stopped buying it or wearing it.
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Emma Brewin Bucket Hat
When winter begins to feel like it will never end, New Yorkers tend to get creative with their cold-weather gear, particularly their hats. Emma Brewin, the designer of this stunning furry topper, rose to the scene last winter and has only continued to gain steam since.
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Wandler Two-Tone Boots
Wandler boots are to a fashion girl what salt is to a chef (aka necessary if you want things to have some flavor). While the brand sells plain black boots for those of you who don't like having any fun (I'm only joking), it's the two-tone styles that city dwellers have been counting on to jazz up their daily ensembles.
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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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