We Didn’t Expect to See This Colour Everywhere at New York Fashion Week
While we’ve had royal blue and lavender pegged as “it colours” for this year, one surprising colour is making quite the appearance at New York Fashion Week. Look at any collection of street style images, and it’s almost difficult not to notice that yellow is popping up everywhere—in every form.
Granted, we did expect a lot of bright colours, but we were thinking they’d take the form of jewel-tones versus this sunny hue. Don’t get us wrong, we love yellow (it is the colour of happiness after all), but it definitely gets a bad rep for being a unflattering. Call us pleasantly surprised, however, because street style stars are proving that bright cheery yellow is actually quite fun.
We’ve seen it in nearly every form: Bags, coats, turtlenecks, and layered under jackets, and it could be time to forget the whole idea that wearing yellow will wash you out, it appears to do quite the opposite. Maybe this is just sartorial rebellion against New York’s gloomy weather, but we think that this trend will prove to continue even after fashion week is over.
Click through the gallery below to see our favourite street style moments featuring this unexpected colour:
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The Elegant Color That Stylish People in Copenhagen and London Are Wearing With Red
We'll be seeing a lot more of it in 2025.
By Nikki Chwatt
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Sorry to My Black Coats, But Chic Women in NYC Convinced Me to Prioritize This Color Instead
From Gisele to Katie.
By Eliza Huber
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The Ultra-Rich Color Trend That Is Chocolate Brown's Close Cousin
Family ties.
By Jasmine Fox-Suliaman
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Is It Just Me, or Is Every Stylish Woman in L.A. and NYC Wearing This Elegant Bag Color?
Sorry, black bags.
By Nikki Chwatt
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Katie Holmes Wore the Pretty 2025 Color Trend Everyone Will Pair With Jeans
Take note.
By Allyson Payer
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I Live in Brooklyn—These Are the 5 Current Trends I Never See People Wearing
Buzzier than burgundy and suede.
By Natalie Cantell
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Katie Holmes, Kendall Jenner, and Dua Lipa Just Wore the Rich-Looking Color Trend French Women Love
Classic and chic.
By Judith Jones
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Hailey Bieber Wore the Pant Color Trend Fashion People in Europe Are Buying in 2024
It's as useful as black.
By Allyson Payer