I Spent the Afternoon Shopping in NYC—I Won't Be Forgetting These 23 Finds
If you thought rent prices were a problem in New York City, try being a fashion editor living smack-dab in the center of its biggest shopping hub. It's torture, especially recently, with so many of the industry's coolest and most sought-after brands making SoHo their home after living mostly online. (Welcome to the neighborhood, Khaite, Toteme, Alaïa, Simkhai, and Cult Gaia!) Every day when I walk to get a coffee or pick up my prescription at the local CVS, I have to put physical effort into keeping my eyes forward and my attention away from temptation at every turn. But after a few weeks of good behavior, I decided it was time to let myself indulge in the benefits of the place I choose to call home and spend an afternoon doing what I do best: shop.
In addition to roaming around SoHo for a few too many hours during my day of (mostly) window shopping, I also headed up to Midtown to see what was new at Nordstrom, a store I can't resist stopping into every single time I'm nearby. And while I'd like to say that nothing at all caught my eye along the way, I'd be lying if I did. In reality, I saw too many good things during my afternoon off, all of which I haven't been able to shake since. Since journaling has always helped me let go of issues I'm thinking a bit too much about, I thought I'd follow the same protocol in this instance by jotting down all of the pieces I witnessed that are currently taking up space in my head below. Fingers crossed that by sharing them with all of you, I might be able to resist the urge to add every last one into my spring wardrobe.
Red is hot right now, so naturally, when I spotted these two pairs of classic Birkenstocks in the shade at Nordstrom, I all but ran to them to try them on.
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Khaite's new store on Mercer Street in SoHo is like walking into the most luxurious and tempting museum ever built. The first items on my wish list from the experience? These belts.
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Give me a strapless LBD with sheer details, and I'll be the happiest girl in the city, especially when I don't have to spend more than $200 on it.
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Tory Burch's red Lee Radziwill Cat Eye bag has been living rent free in my brain ever since I first spotted it online. Now that I've seen it IRL, any hope of me resisting the urge to buy it has gone out the window.
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When I tell you I was drawn to this exaggerated-collar shirt from The Row while perusing Nordstrom, I'm not kidding. For real, it called out to me, begging me to layer it in a million different ways.
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Pink really isn't my color, but something about this textured tube top from COS is making me rethink my former thoughts on the color.
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There's nothing more satisfying than ticking off two trends with one purchase, which is why finding these metallic ballet flats at Zara (both of which are under $100) felt like such a win.
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If I won the lottery today, the first item I'd buy would be this bright-red, purposely wrinkled velvet blazer from Interior. It's genuinely the most perfect item I've seen this season.
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Clutches were all over the fall 2023 runways, putting them at the very top of my current wish lists.
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I'm a sucker for a slip dress. Versatile, pretty, and perfect for every season if styled correctly, it's no wonder the silhouette is such a popular one. For spring, I'm eyeing this off-white, wide-strap option from Zara, which is $60 but looks $600.
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Tory Burch's recent collections have a hold over me. And since wedges are similarly a weakness of mine lately, I beelined toward these gorgeous, aquamarine-colored wedges at the brand's SoHo store and immediately fell head over heels for them.
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I swear, balloon-shaped, tapered jeans are all anyone I know in fashion is talking about lately, myself included. This Toteme pair ticks off two trends in one given its dark wash. Run, don't walk to Nordstrom to snag a pair.
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This dress is just wow. It was featured in Simkhai's spring campaign, so I knew from the photos that it looked beautiful on, but it wasn't until I saw it in person that I really got the full effect.
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I'm not ashamed to admit that I'm belt obsessed, especially when they have fun details like interesting colors or oblong buckles.
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If I ever decide that I want to get married on a beach, I'm buying this dress. I might even buy it in the off chance that someday I come to this conclusion and then it's sold out forever.
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More can't-miss new arrivals to shop:
If you want to make your outfit look cooler and more relevant in 2023, add a statement wrist cuff.
Get the layered T-shirt look without actually having to layer anything.
Obsessed with these slouchy white trousers. Pair them with a white tank and brightly colored kitten heels or sneakers.
Alert: These will sell out and extremely fast. The fact that they're in stock in every size ATM is genuinely shocking to me.
A gray suit is undeniably chic.
Shop the matching Tailored High Waist Flared Trousers ($139).
Next up: Of All the New Spring Arrivals Dropping RN, These Are the Only Ones Worth Noting
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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