If you’re currently on the hunt to upgrade your summer wardrobe with some cool new swimwear, you’re in luck. I've had my eye on recent launches and have an edit of the best new swimsuit brands to know about right now. Whether you're wearing these to your backyard pool or styling a bikini as a top with shorts or skirts, there are plenty of cool new styles to have on your radar.
From the brand who put mermaid bikinis on the map to the ones tapping into the biggest swim trends of summer 2020, these are the labels you'll be spotting fashion insiders wear all summer long. Ahead, discover the need-to-know swimsuit labels that will be everywhere this season. You'll want to keep all of these stylish brands on rotation.
Isa Boulder
We can thank Indonesian brand Isa Boulder for the rise of mermaid swimsuits, which are starting to pop up everywhere. Finished with details like shell-inspired tops and delicate ruching, its pretty pieces are already in huge demand.
Shop Isa Boulder:
Shop the matching Joni Bikini Briefs ($103).
Shop the matching Idris Bikini Briefs ($97).
Shop the matching Jessie Bikini Briefs ($103).
Fisch
Taking inspiration from the '80s, you'll spot high-cut silhouettes and bold colors in the collection of Fisch—a stunning brand that is designed in St. Barths and made in Italy. Eco-friendly production is also core to the brand and the sustainable pieces are made from regenerated fishing nets and ocean waste.
Shop Fisch:
Shop the matching Chanzy Bikini Briefs ($55).
Shop the matching Chanzy Checked Bikini Briefs ($58).
Maiyo
Maiyo's swimsuits, which are handmade with Japanese yarn, feel as glamorous as they do charming. With crochet details and rhinestone buckles, Maiyo's swimsuits are undeniably fun.
Shop Maiyo:
Good American
Khloé Kardashian's brand Good American isn't exactly new, but they just launched its first swimwear collection, and the pieces are stunning.
Shop Good American:
Shop the matching Hi-Hi Tanga Bottoms ($39).
Leslie Amon
If you're after for a sophisticated take on swimwear, look no further than Leslie Amon. Finished with details like faux-pearl buttons and delicate sleeves, these are the ultimate pieces to wear if you want something that will transition beyond the beach.
Shop Leslie Amon:
Simple and chic.
Mirror Palais
Marcelo Gaia is the founder and owner of NYC-based brand Mirror Palais—a label with cool, slinky pieces and colorful swimsuits. You'll be sure to spot the designs on every cool girl.
Shop Mirror Palais:
Shop the matching Primavera Bikini Bottoms ($95).
Shop the matching Cherub Bikini Bottoms ($95).
Bondi Born
As the name hints at, Bondi Born is an Australian-based brand that is inspired by the beachside neighborhood in Sydney. Its sophisticated take on swimwear is all about the perfect fit, using environmentally friendly fabrics.
Shop Bondi Born:
Shop the matching Tatiana Bikini Briefs ($98).
You Swim
England-based label You Swim is designed with stretch to fit to your body. With just a few different styles in a wide range of colors, you're destined to find the perfect silhouette and shade for you.
Shop You Swim:
Aexae
With nods to the '80s and '90s, it's easy to see why you'll spot that brand in closets of celebs like Kendall Jenner and Kate Beckinsale.
Shop Aexae:
Shop the matching Magnum Bottoms ($60).
Now, stock up on these seriously comfortable sandals to wear with your swimsuits.
