On Sale, In Stock, and Anti Trend: 30 Guaranteed Winners From Shopbop's Big Sale
By this point in the end-of-year sale season, the big-ticket, trendy items have all but sold out, purchased by people who were okay with shopping during the first round of price cuts. I, on the other hand, usually make it a rule to skip the initial few weeks of sales, preferring to wait until the real discounts start, when only the non-trendy wardrobe essentials are left and are selling at a price that's truly worth writing home about.
After what's felt like forever spent watching other people shop, I got the news I've been waiting all season for. As of this week, Shopbop's up-to-70%-off holiday sale is on, which means that I can finally get in on the action, and of course, so can you. If you're just as inclined to shop for heavily discounted closet staples for 2024, scroll down for 30 that are guaranteed to get worn and worn again in the year ahead.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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