On Sale, In Stock, and Anti Trend: 30 Guaranteed Winners From Shopbop's Big Sale
By this point in the end-of-year sale season, the big-ticket, trendy items have all but sold out, purchased by people who were okay with shopping during the first round of price cuts. I, on the other hand, usually make it a rule to skip the initial few weeks of sales, preferring to wait until the real discounts start, when only the non-trendy wardrobe essentials are left and are selling at a price that's truly worth writing home about.
After what's felt like forever spent watching other people shop, I got the news I've been waiting all season for. As of this week, Shopbop's up-to-70%-off holiday sale is on, which means that I can finally get in on the action, and of course, so can you. If you're just as inclined to shop for heavily discounted closet staples for 2024, scroll down for 30 that are guaranteed to get worn and worn again in the year ahead.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
Kristen Bell Swears Her Nobody Wants This Character Is Cooler Than Her
But it’s safe to say she would have approved of the actress’s flawless Armani gown for last night’s Emmys.
-
I've Worked in Fashion for 15 Years—Here's What I Actually Wear Every Day
Trends come and go, but my everyday wardrobe is made of pieces that feel like me.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025
Everything is under $100.
-
Wait, J.Crew Is 30% Off Sitewide Right Now—These Are the Chic Fall Pieces in My Cart
The fall 2025 collection is so good.
-
Shopbop Lovers to the Front—These 40 Styles Are Going to Be Huge This Fall
Give your wardrobe a fall facelift.
-
It's the Last Chance to Shop Reformation's Sale—Up to 70% Off
It's selling out fast.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025
She had me at under-$100 Uggs and Levi's.
-
All of My Friends and I Shop at Shopbop—These 33 New Fall Items Are the Standouts
Gorgeous knits, cool sneakers, chic jackets, and more.
-
The New Elite Way to Shop Is Off the Grid and Invite Only
If you know, you know.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the Part
Effortless and elevated is the goal.