13 New Shoe Brands That Are Making Me Rethink Everything I Own

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(Image credit: Neous, Mireya Acierto/Getty Images)

As a part of my overall approach to shopping over the years, I’ve always felt safer investing in classic, well-established brands rather than newer ones. This stemmed from a fear of making a fiscally irresponsible choice and splurging on something trendy, only to cast it aside months later. However, as a recent trip to Paris brought to light, it seems that a lot of my old ideas about fashion are ready for an upgrade. Thanks to the ever-changing landscape of the industry, and the ability for newer brands to make a mark like never before, it’s clear that it’s not just the classic fashion houses that are worth spending on; new ones can rival even the most established of brands.

This is especially true when it comes to one of my favorite categories—shoes. Whether it’s a newer brand like Alchimia di Ballin, which was launched only two years ago, or an older one like Ganni, which has only recently begun its foray into footwear, there are countless shoe collections this season that have me rethinking everything I own and wanting to try something(s) new. To see all 13 shoe brands that are on my radar right now, simply continue below.

Rejina Pyo

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(Image credit: @rejinapyo)

Alchimia Di Ballin

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(Image credit: @alchimiadiballin)

By Far

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(Image credit: @byfar_official)

Fabrizio Viti

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(Image credit: @fabriziofiti)

Ganni

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(Image credit: @ganni)

Gia Couture

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(Image credit: @giacouturefirenze)

Giannico

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(Image credit: @giannico_official)

Gray Matters

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(Image credit: @graymattersnyc)

Liudmila

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(Image credit: @liudmila)

Neous

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(Image credit: @neous.studios)

Nicole Saldana

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(Image credit: @nicole_saldana)

About Arianne

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(Image credit: @aboutarianne)

Yuul Yie

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(Image credit: @yuulyie_official)
Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.