I've Been Shopping at Sephora Since I Was 13—Here's What I'm Adding to Cart Now

There's no place like Sephora. As a lifelong lover of beauty, I can still recall wandering the product-packed aisles of the store as early as age 13 collecting skincare samples and swatching makeup to my heart's content. Though my product taste has certainly evolved over the last couple of decades, I still find myself defaulting to the retailer for all my beauty needs. I've exclusively shopped its selection online over the last year, in particular, but I get a little jolt when I click onto the website and see flashing banners and icons touting all the buzzy buys waiting to be added to my cart. Something that excites me even more is when new brands make their debut at Sephora and my shopping can be streamlined that much more.

This year is off to a rocky start in many ways, but our favorite beauty store is sparking serious joy by introducing tons of new brands to its expansive offering, many of which are owned by women and BIPOC. And of course, new products are always dropping from the brands that have been available there forever. Ahead, check out 21 new Sephora buys I'm most excited about, from clean makeup to bodycare and everything in between.

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Associate Beauty Editor

Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previously Who What Wear's associate beauty editor after spending many years working on the West Coast edit team at InStyle Magazine. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she's not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.