As one of the fashion capitals of the world, London is home to countless trendsetters, tastemakers, and iconic and up-and-coming brands. Recently, I’ve heard tons of fashion people across the pond raving about ALIGNE. Naturally, I had to investigate (read: shop), and let me just say I love what I found. ALIGNE favors timeless pieces that mix and match seamlessly, and best of all, they're chic and high quality but still reasonably priced. I have a feeling you’re going to love this brand as much as I do. Keep reading to shop the pieces you need.
Classy Chic
Elegant Trench Coats
Cozy Knits and Wool
Denim Moment
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Sorry, White Tops—Kendall Jenner and Hailey Bieber Are Making a Case for This Elegant AltIt girl approved.
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I Don't Do Maximalism—6 Quiet Luxury Trends That Are Still Cool in 2025On-trend, not trendy.
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The Only 38 Classic Fashion Pieces That Matter NowAnd forever.
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Jasmine Tookes Shares Her Favorite Styling Tricks in Banana Republic's New CampaignThis off-duty style is on point.
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So You Want a Rich-Looking Wardrobe? Start With These 7 Elegant Foundational PiecesThey don't have to cost the Earth.
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Scandi Girls Are All About These 6 Minimalist Coat Trends This WinterEven in subzero temps.
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I Live in Brooklyn and Am Sure This Is the Only Coat Trend New Yorkers Will Wear Until SpringI see it everywhere I go.
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I've Done the Research: Stylish Celebrities Wore These 8 Wardrobe Basics the Most in 2024They'll be making up my wardrobe this year.
