As one of the fashion capitals of the world, London is home to countless trendsetters, tastemakers, and iconic and up-and-coming brands. Recently, I’ve heard tons of fashion people across the pond raving about ALIGNE. Naturally, I had to investigate (read: shop), and let me just say I love what I found. ALIGNE favors timeless pieces that mix and match seamlessly, and best of all, they're chic and high quality but still reasonably priced. I have a feeling you’re going to love this brand as much as I do. Keep reading to shop the pieces you need.
Classy Chic
Elegant Trench Coats
Cozy Knits and Wool
Denim Moment
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I've Done the Research: Stylish Celebrities Wore These 8 Wardrobe Basics the Most in 2024They'll be making up my wardrobe this year.
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Sorry, But the UK Is Ahead of the U.S. With Trends—Here's What's Coming Up NextThe looks I see every time I leave the house.
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The Shirts Londoners Are Willing to Line Up and Down the Street ForThe perfect button-down shirt does exist.
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The Denim Trend Fashion People in London Wear to Look CoolIt's all in the jeans.
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I'm Telling My American Friends About the Minimalist Brand All the Coolest Brits Already Know AboutInfluencers love this brand.
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Londoners Know Good Denim — Here Are 7 Looks That Are Popular There Right NowDenim inspiration for days.
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I'm Still Not Over This Zara Collab With London's Best StylistIt's practically Harry Styles approved.
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I Always See Stylish Londoners Wearing These 5 Shoes, so I Found Them All at NordstromFrom boat shoes to riding boots.
