The New Labels on Instagram That Fashion Girls Love

last updated 13 August 2019

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We’re always on the hunt for new fashion brands, but there are some standout labels we’re especially excited about right now. After all, fashion is all about the discovery of the new and young talent that is taking risks with design. After combing through a number of designers that have been on our radar, we’re bringing you an edit of some in particular to take note of. And we’re predicting that you’ll be seeing a lot more of them on your Instagram feeds.

No matter your style, we’ve rounded up brands you’re sure to love. From the pretty pieces of Melissa Bui to the cool-girl tops at Orseund Iris to the modern minimal designs of Marisa Witkin, be sure to pay close attention to these talented designers. Want to see all of the brands that made our list?

Go on to shop pieces from these on-the-rise brands.

REJINA PYO

With signature design details like oblong buttons and visible stitching, Rejina Pyo's pieces always stand out.

Rejina Pyo

Irene Linen and Cotton-Blend Midi Dress

A fresh, modern silhouette.Available in sizes 6UK to 14UK.

Rejina Pyo

Carmen Crepe Midi Skirt

We love the exposed stitches.Available in sizes 6UK to 14UK.

ORSEUND IRIS

Calling cool girls everywhere. Orseund Iris is all about interesting takes on pieces like the bustier or Victorian top.

Orseund Iris

Off Shoulder Knit

A cool take on the bustier top.Available in sizes XS to L.

Orseund Iris

Tube Tank

Wear this on its own or layered over a T-shirt.Available in sizes XS to L.

MELISSA BUI

Among the curated designers available at The SIL, Melissa Bui's elegant pieces have beautiful details like bows and embroidered flowers.

Melissa Bui

Veronica Dress

Flirty and romantic.Available in sizes 8UK to 10UK.

Melissa Bui

Calan Top

Giving the standard button-down a cool spin.Available in sizes 8UK to 12TK.

MARISA WITKIN

NYC-based designer Marisa Witkin creates pieces that feel sophisticated and timeless.

Marisa Witkin

Wavy Strapless Dress

The ultimate dress for your next black-tie event.Available in sizes 0 to 12.

Marisa Witkin

Boxy Sport Jacket

Wear these with the coordinating pants.Available in sizes 0 to 10.

KHAITE

For the minimalist, Khaite has pieces that feel both timeless and modern at the same time.

Khaite

Christy Button-Detailed Piqué Midi Dress

Red is the color of the moment.Available in sizes 0 to 12.

Khaite

Teresa Scoop-Neck Stretch-Wool Bodysuit

The perfect layering piece.Available in sizes XS to L.

DANSE LENTE

Think cool shapes inspired by modern architecture. These bags are already gracing the arms of fashion girls everywhere.

Danse Lente

Mini Johnny Bucket Bag

Architectural and modern.

Danse Lente

Mini Phoebe Crossbody

Inspired by a camera bag.Next, get some winter outfit inspiration with these cool, casual looks.

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.