Apparently, "We've Got to Move On" From Floral Midis—These Dresses Are Next

According to, Queralt Ferrer, the fashion director of the iconic British brand, John Lewis, it’s time to move on from the floral print midi dress trend. At first glance, this seems like an outlandish sentiment, especially since the dress style is still a favorite among the fashion set, but Ferrer’s take is actually much more nuanced. During an interview with The Guardian, Ferrer acknowledged that customers still love floral print dresses, but that she and her team don’t want their customer to "just keep buying what she already owns.”
That said, there is no need to store your favorite floral print midi dresses, but if you are looking for a forward-thinking closet refresh, try taking a departure from the usual ditzy floral prints. Instead, opt for dress styles with bolder, brighter florals in a variety of lengths. The article describes the evolution as more exotic botanical garden rather than romantic English country cottage. Ahead shop 40 editor-approved dresses that fit the bill, plus some outfit inspiration on how to wear the fresh style.
This dress easily goes from the office to a dinner date.
Bold green pieces are a fashion crowd favorite.
Here's to a comfy yet stylish dress.
This graphic floral print dress comes in at under $100.
This pretty mini dress is great for an elevated summer look.
This post was published at an earlier date and has since been updated.
Next up: So, This Shoe Trend Goes With Every Single Dress Trend.
Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
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