Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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If I See You Wearing Any of These Cashmere Accessories, I'll Know You Have Expensive Taste
Cozy and chic.
By Nikki Chwatt
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I Test-Drove the Most Talked-About Free People Jeans and Fell in Love With These 7 Pairs
We the Free for the win.
By Nikki Chwatt
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This British Style Muse Is Always Ahead of the Curve—5 Cool Pieces She's Wearing Right Now
These will bring your looks to the next level.
By Jennifer Camp Forbes
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33 Trendy Basics From Reformation, COS, and Aritzia That Are an Immediate Yes
The best of the best.
By Allyson Payer
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We Asked, You Answered: The 40 Best-Selling Nordstrom Items of This Year
The GOATs.
By Ana Escalante
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Boring, Who? 30 Fresh Items New Yorkers Love From the Nordstrom Holiday Sale
Close out 2024 strong.
By Ana Escalante
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39 Unbelievably Cute Stocking Stuffers From Free People, Anthro, and Revolve
Amazing buys ahead.
By Chichi Offor
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Who What Wear Co-Founder Hillary Kerr Told Me Her Impeccably Cool Gift Picks
Trust me—you'll want to see these.
By Jennifer Camp Forbes