The Hottest New Brands for Autumn/Winter 2017

last updated 28 September 2017

One of my favourite parts of this job is uncovering new talent. Whether that's young brands on the rise or burgeoning Instagram stars, it's always fun to feel like you got there first. This week, I'm looking at the former: exciting, almost unheard-of labels that your unique wardrobes will welcome with open (statement sleeve–clad) arms. Whether snapped up for the first season by the all-important department store buyers or simply trending on social, these are the fresh names from across the globe that our team can't get enough of.

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Eleonora Carisi carrying a bag from one of my new favourite brands, Tara Zadeh.

With fashion month in full flow, these brands are flying in from all directions. So keep checking back as we'll be bound to add to your list of bragging rights. Keep reading to see our directory of the best new brands for autumn/winter 2017.

Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.