The Hottest New Brands for Autumn/Winter 2017

last updated 28 September 2017

One of my favourite parts of this job is uncovering new talent. Whether that's young brands on the rise or burgeoning Instagram stars, it's always fun to feel like you got there first. This week, I'm looking at the former: exciting, almost unheard-of labels that your unique wardrobes will welcome with open (statement sleeve–clad) arms. Whether snapped up for the first season by the all-important department store buyers or simply trending on social, these are the fresh names from across the globe that our team can't get enough of.

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Eleonora Carisi carrying a bag from one of my new favourite brands, Tara Zadeh.

With fashion month in full flow, these brands are flying in from all directions. So keep checking back as we'll be bound to add to your list of bragging rights. Keep reading to see our directory of the best new brands for autumn/winter 2017.

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.