These 7 New Beauty Brands Truly Deserve All the Hype

This gel-cream illuminator can be used in so many ways. You can apply all over after your serum or add a pump to your foundation for an insane glow. I like to pinpoint-apply it on the tops of my cheekbones and down my nose and chin for a highlight that looks noticeable but still natural.

One of the most highly pigmented cream blushes I have ever tried. The texture is softly whipped, and you genuinely only need a dab on each cheek blended out for a full flush. The shade Dreamy is perfect deep skin tones, and I have my eye on the shade Poppy too.

If you struggle to find a cream bronzer that looks realistic and is easy to apply, you need to add this one to your basket ASAP. Use a mid-density buffer brush to work this into your cheekbones, forehead and across your nose for a sun-kissed glow.

Pops of colour is officially one of the biggest trends for S/S 22, and the Shadowstick Pearly Eyeshadow Stick in Chaos Theory is perfect to achieve it. It’s a creamy formula that doesn’t tug and is well pigmented too.
 

These matte shadows look great as a base or on their own. I actually love the pink, Dionysus, as a base to my more shimmery eye looks.

I think this is the least-sticky lip-gloss formula I have ever tried. It is super shiny and has decent lasting power. I pair mine with a deep lip liner for a '90s vibe.

This foundation has over 40 shades in a variety of undertones, and the one I have fits me pretty perfectly. The formula is full of pigment, so a couple of pumps go a long way with coverage. The finish is described as semi-satin. I would say it's a crowd-pleaser—satin enough to please dew lovers looking for longevity and matte enough for those of us with oily T-zones.

The ultimate power duo is this primer and the Exa foundation. The primer blurs pores and mattifies the skin, making it the best canvas for blending foundation and helping it last all day.

While I’d argue this is less creamy and more jelly, it’s a great cleanser. I love it for a second cleanse in the evening.

I struggle with finding a texture of cream that I love when I have such combination skin. This gel-cream is light but packs a moisturising punch that layers well under SPF too.

Thirsty skin? You need to slide this into your routine. This serum is like chugging a litre bottle of water for your skin. It hydrates and then locks in moisture with squalane and glycerin.

Stretch marks and scaly skin have nowhere to hide with this oil. It’s hinged on rose-hip oil, which contains vitamins C and A, which help improve elasticity and protect the skin barrier from trauma.

This cocoa butter–based cream also contains shea butter, mango butter and vitamin E for ultimate suppleness. It’s thick and rich but doesn’t sit on the skin, so it can be slathered on a.m. or p.m.

In winter, when your face can feel dry and tight and like it's lacking glow, this is the finishing touch after your day cream to lock in hydration.

This concealer offers medium to full coverage, but the creaminess makes it blendable and also means it doesn't settle into fine lines. There are over 40 shades to pick from, so you're almost certain to find a great match. 

This formula is water-resistant and nourishing with the addition of castor oil in the ingredient list. The brush hugs lashes as it coats, and while the focus is on volume, you get a little added length as well.

I think this is the star of the Rare Beauty line-up. Even if you're a blush fiend, you'll love the colour it gives cheeks with a tiny dot of product. Bliss is the ideal shade for lighter skin tones looking for a realistic soft flush, while Believe is great for deeper tones. 

This scalp scrub contains a mix of oils and fruit enzymes paired with fine granules to slough away dead skin cells and leave your scalp feeling refreshed.

For girls with curls and coils – co-washing might be for you. This co-washing cleanser hydrates lengths and clarify the root without stripping the scalp. 

This hair primer helps to protect hair from heat and lay down great foundation of hair styling every time.