23 Pieces That Are About to Go Viral on Instagram

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Fashion month has come to an end, and thanks to four weeks of constant street style pictures, certain pieces have emerged as the key cult buys of the season. Just in time for payday, we're bringing you 23 pieces that are about to go viral on Instagram this autumn. First, there's Chloé's new It bag, the Tess. Then we have a Self-Portrait dress that's perfect for the Christmas season. Also, there's a pair of knee-high boots that won't be in stock for long. MyTheresa is one of our favourite places to discover those new brands that have found their feet on Instagram, so you know you've come to the right place. Danse Lente, Alighieri, Staud, Ganni and Nanushka are just some of our favourites currently available from the e-tailer.

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(Image credit: Hand in Fire)

MyTheresa's Tiffany Hsu. 

Keep scrolling to shop our edit of the 23 cult pieces to buy now from the e-commerce site.

Related: Winter 2018 Fashion Trends: The Only Looks You Need to Know

Next up, see our guide to the key trends for autumn/winter 2018.

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Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.