25 Perfect Gifts for the Most Fashionable People You Know

Sponsor Content Created With Mulberry

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(Image credit: Mulberry)

Buying gifts is hard, isn’t it? You’d like it to be a surprise but don’t want to get the wrong thing—that age-old dilemma. And what about when it comes to buying for your fashion friends, or stylish other half who really *know* what they’re talking about (and probably exactly what they like)? As if the festive period wasn’t stressful enough.. 

Well, fret not because that’s why we’re here— to be your fashion Christmas Godmothers. We might be mixing our mythical metaphors there, but what we mean to say is that we’ve taken it upon ourselves to bring you the best gifts even the most fashionable people you know will absolutely, 100% want to find under that tree. 

Your first stop? It should be Mulberry, of course. The British heritage brand is always one of our go-tos for gifting, whatever the occasion, since they always seem their pieces strike the right balance between aspirational and timeless. Luxurious but still practical, everyone from your mum to your best friend will enjoy unwrapping that green and gold packaging.

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(Image credit: Mulberry)

Lucky for you, their festive drop has just launched with a beautiful, celestial themed campaign which further cements how dreamy their pieces really are. Whoever you’re buying for, it’s not one to miss on your gifting travels. 

Even the smaller accessories like card holdersluggage tags and those ombre scarves (which went straight onto our editors' wish lists) feel extra special. But if you feel like going all out, it has to be one of the brand’s iconic handbags. If your loved one is more adventurous, opt for one of the new versions in tactile fabrics or fresh sugary shades. More comfortable playing it safe? There are plenty of timeless neutrals. Both will have a beloved place in their closet for many years to come. And for the eco-conscious there are innovative iterations of the brand's most-loved silhouettes— look out for the Sustainable Icons range in particular, a capsule of bags created from the lowest carbon leather and crafted in Mulberry's carbon neutral factories—positive present-giving at it’s finest. 

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(Image credit: Mulberry)

So, whether you’re in the spirit of giving to others or self-gifting (no judgement here), keep scrolling to check out our favourite picks from the edit. We can guarantee they won’t be back to return them any time soon…

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.