Alexa Chung Just Collaborated with Mulberry and It's Everything We Ever Wanted
Sponsor Content Created With Mulberry
If you’re a regular reader of Who What Wear UK, you’ll know that Alexa Chung has been our number one girl, right from the start. Her mix of fancy, laid-back and preppy styles—always with an unexpected edge th Brits have a knack for— gets us feeling all kinds of things. Just how does she manage to nail every single look? It’s an art form, surely. Anyway, if you’re with us in our Alexa appreciation you’ll be just as pleased to hear about her joining forces with one of her original fashion friends, Mulberry, this summer for one corker of a collaboration.
We all remember the original Mulberry Alexa handbag she inspired—aka the It bag of the 2010s— well, the power coupling is back in celebration of the brand’s 50th anniversary. Rather than just an inspiration and namesake this time though, Alexa is at the reins in terms of design and we already know she’s particularly skilled in that department thanks to her eponymous line. The fashion icon has created a capsule that stars two brand new styles— a roomy shoulder bag, the Big Guy, and a compact clutch, the Little Guy. Okay, we’re fans of most things Alexa touches, but with names like these what’s not to love? Seriously, just wait until you see how good they are.
Inspired by the effortless style of ‘70s style icons, with a little of Alexa’s personal style in there (think vintage romance paired with masculine formality), these are bags to cherish for a long time to come. Alexa herself says, "I wanted to make sure that [they] would endure, become a future classic” and we think that’s pretty much guaranteed. With features taken from the OG Alexa style, like satchel-style buckles and top-handles, these new designs also feel a little more refined and grown-up—especially in the classic leathers, earthy suedes and rich velvets. If you’re a longtime fan of Mulberry’s playful side though, opt for the peppy Apple Green or Denim Blue.
Of course, in line with Mulberry’s ongoing sustainability goals the Big Guy and Little Guy bags are crafted from materials which are sourced from environmentally rated tanneries and made in the brand’s carbon neutral Somerset factories. To be loved and worn forever is the goal.
As if two brand new styles weren’t enough, there’s also some complementary new Alexas dropping in the same modern colour palette which we're happy to welcome into the fold.
The styles have all launched today, so keep scrolling to browse and shop the full collection. We’ve only got one question—do we look like Alexa yet?
Shop the Mulberry x Alexa Chung collection here:
Shop the Alexa collection here:
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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