25 Epic Summer Fashion Finds I'd Regret Not Buying
Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.
As a fashion editor, I constantly have my eye on everything from brand new arrivals to on-sale finds, so I regularly have an ever-growing shopping list. Now that summer has arrived, I’m finally ready to say goodbye to sweatpants and welcome some new pieces into my closet. Yep, I have my eye on everything from breezy dresses and puffy heels to cool new swimsuits and all things linen.
I suddenly feel inspired to wear more color, so you’ll find lots of mood-boosting shades like tangerine, fuchsia, and robin's-egg blue sprinkled in. But my core wardrobe is built around versatile neutrals, so you’ll find plenty of those here, too. From timeless buys to of-the-moment trends, see the 25 pieces that have landed on my summer shopping list. Did I mention they start at just $10?
Tove is the stunning brand I can't stop telling everyone about. I couldn't pass up on ordering this top when it went on sale and putting it one the moment it arrived. I'm wearing it above and can confirm it's even more stunning in person (if that's even possible).
This one-piece swimsuit is finished with a cool cutout detail and strapless silhouette that make it stand out. Plus, it doubles as a chic tube top to wear with skirts and shorts.
I can't stop thinking about maxi dresses, and this pretty floral one is topping my wish list.
Say hello to the perfect bikini.
Shop the matching Byron Thong ($75)
I spotted this beautiful Merlette dress on one of my friends, and now it's all I can think about ordering.
I love the idea of breathable linen shorts for an alternative to denim. While I tend to stick to neutrals, I'm so drawn to this vibrant pink.
Short suits are the chic summer outfit that's as comfortable as it is cool. I love the idea of wearing this with an exposed bikini top.
Shop the matching Bermuda Shorts ($50)
Can you tell I'm obsessing over sunny shades right now?
Shop the matching Pleated Suit Pants ($100)
Speaking of wearing an exposed bikini top, here's the incredible one styled in the outfit above. How stunning is the sculptural silhouette?
Shop the matching Textured Bikini Bottoms ($30)
I've had my eye on this top for months, but now that it's on sale, it's too good to pass up.
It's easy to see why this incredible swimsuit from Maiyo is selling out fast. Finished with a rhinestone belt and crochet trim, it's a glamorous take on summer swimwear.
I couldn't be more obsessed with the Australian label Esse Studios.
Next, read about the new swimsuit brands to know about this summer.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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