I Hunted Down the 62 Buzziest Fall Fashion and Beauty Buys so You Don't Have To

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(Image credit: @nataliecantell)

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top finds on their current wish list.

Is fall shopping usually this tempting? I feel like over the past few years, I've been, well, not exactly struggling, but I definitely haven't been as overwhelmed by so many things that really deserve a spot in my wardrobe/beauty cabinet.

Since there are approximately 10,000 items on the internet that have caught my eye this month, I actually think it shows great restraint that I've narrowed this story down to include just 50 of them. Okay, 60. Fine, 62! But I promise they're all really good.

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Natalie Cantell
Contributing Fashion Editor

Natalie Cantell is an NYC-based style director, creative consultant, and contributing fashion editor. She was the executive director of Who What Wear and Marie Claire’s brand studio until 2023, and now freelances globally on shoots, stories, and special projects across fashion, luxury, beauty, home, and travel.