The Pretty Summer Trend Everyone Is Already Googling
In some parts of the country, spring and summer still feel like light-years away—but that doesn't mean you can't start planning ahead for your warm-weather wardrobe. Thanks to a new study, we have a sneak peek into what everyone will be buying for the new season. WWD reported on an analysis conducted by search engine research specialist SEMrush, which outlined the most searched-for colors of dresses, footwear, and jeans right now.
As it turns out, "white dress" is the most searched apparel item, according to the analytics firm. For footwear, "black boots" grabbed the number one spot while "black jeans" reigned supreme for denim searches. So what are we supposed to do with this info? Considering white dresses are already a hot-ticket search item, you might want to consider swiping up your favorite ones ASAP before the masses catch on and they start selling out. Naturally, we rounded up a handful of our favorites to get you started.
This chic midi dress by Cult Gaia is giving us Jackie O. vibes.Available in sizes XS to L.
Crochet detailing is the ultimate touch of charm.Available in sizes 0 to 10.
Can you spot the subtle star prints on this ethereal maxi?Available in sizes XS to L.
Yes, the off-the-shoulder trend is still cool. Available in sizes 6 to 12.
Linen is the ideal lightweight fabric for warm summer days. Available in sizes XS to L.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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