Behold: The 20 Most-Purchased Beauty Products of 2019
There are plenty of beauty products we write about on Who What Wear that are worthy of trying. But what if I told you about the items you ordered the most during 2019? Well, here I’m breaking down all of the cult beauty products our readers seriously couldn’t get enough of in the last year.
From the affordable skincare products that Sephora and Amazon could hardly keep in stock to the lipstick color fans simply can’t quit to the cult brands beauty fans couldn’t get enough of (hint: Glossier and The Ordinary), these are the 20 most-purchased beauty products of 2019. Ahead, shop the edit and find out why each of these has such a huge following. I've listed these in order, so scroll to the end to see the top beauty product of 2019.
#20
If you're looking for a killer eye cream, this is the top seller on Who What Wear for all of 2019.
#19
The Ordinary has clocked in as one of the most-purchased beauty brands across the site, which can be attributed to its incredible products but also the truly phenomenal price points.
#18
I personally swear by Bioderma's Sensibio micellar water and have been using it for almost a decade. It's truly the best thing money can buy to gently remove makeup.
#17
Here's another product that's always in my bag. Perfect for keeping your lips hydrated, plus there are lots of flavor options.
#16
Dermatologists always say that hyaluronic acid should be a staple in any beauty routine, and here's a powerhouse version for just $7.
#15
Looking at this list, I'm realizing just how many of the items I own myself, including this perfect pink lipstick.
#14
#13
#12
#11
Okay, okay, another one I love. This pen has a formula that is almost like liquid eyeliner but is meant for the brows. It took some time to adjust to it from a pencil, but now I cannot live without it.
#10
Yep, another product I swear by. As someone who gets my hair colored, this is a professionally recommended conditioning treatment I swear by to infuse moisture and life into my hair.
#9
#8
#7
I personally haven't used this clay mask, but it's legendary for its cleansing properties.
#6
#5
#4
Yep, the top product from The Ordinary, so you better believe it's worth ordering.
#3
This dupe for Skinceuticals C E Ferulic is a fraction of the price, and works exceptionally well.
#2
#1
You've made it to the top beauty product sold on Who What Wear this year—a supplement that is formulated to grow you hair and nails.
Next, read about the hair trend that's about to be everywhere.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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