Behold: The 20 Most-Purchased Beauty Products of 2019

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(Image credit: @fongminliao)

There are plenty of beauty products we write about on Who What Wear that are worthy of trying. But what if I told you about the items you ordered the most during 2019? Well, here I’m breaking down all of the cult beauty products our readers seriously couldn’t get enough of in the last year. 

From the affordable skincare products that Sephora and Amazon could hardly keep in stock to the lipstick color fans simply can’t quit to the cult brands beauty fans couldn’t get enough of (hint: Glossier and The Ordinary), these are the 20 most-purchased beauty products of 2019. Ahead, shop the edit and find out why each of these has such a huge following. I've listed these in order, so scroll to the end to see the top beauty product of 2019.

#20

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#2

#1

Next, read about the hair trend that's about to be everywhere.

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Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.