J.Lo Is Already Wearing the #1 Swimsuit Trend of 2019
Sure, we could scroll through Instagram to come up with a theory about the most popular swimsuit trends of the season, but there's no need to guess when we have an answer that's based on cold, hard facts. Lyst has released its 2019 swimwear report based on searches and sales of more than five million shoppers per month, and the results are definitely illuminating.
Lyst names neon swimwear as the biggest trend right now, given that searches for bright swimwear have increased 96% over the past three months. Specifically, Lyst says lime green and neon yellow are especially popular. "Endorsed by celebrities like Jennifer Lopez, Hailey Bieber and Kim Kardashian, neon swimwear has been responsible for over 35K social mentions since January," Lyst reports. In fact, we did a little digging and found that Jennifer Lopez has been way ahead of the neon trend—scroll down to see how she's worn it.
How J.Lo Wears Neon Swimwear
Next, 6 swimsuit trends Selena Gomez never forgets to buy.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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