Sure, we could scroll through Instagram to come up with a theory about the most popular swimsuit trends of the season, but there's no need to guess when we have an answer that's based on cold, hard facts. Lyst has released its 2019 swimwear report based on searches and sales of more than five million shoppers per month, and the results are definitely illuminating.
Lyst names neon swimwear as the biggest trend right now, given that searches for bright swimwear have increased 96% over the past three months. Specifically, Lyst says lime green and neon yellow are especially popular. "Endorsed by celebrities like Jennifer Lopez, Hailey Bieber and Kim Kardashian, neon swimwear has been responsible for over 35K social mentions since January," Lyst reports. In fact, we did a little digging and found that Jennifer Lopez has been way ahead of the neon trend—scroll down to see how she's worn it.
How J.Lo Wears Neon Swimwear
Next, 6 swimsuit trends Selena Gomez never forgets to buy.
-
J.Lo Just Debuted a New Way to Wear This "Boring" Blazer Trend That Feels So 2025BRB, adding one to my cart.
-
J.Lo Wore the Elegant Trend That Makes Every Outfit Look Like It Came From an Audrey Hepburn MovieFrom Charade to Breakfast at Tiffany's.
-
J.Lo Somehow Just Made Denim Feel Like a Totally Normal Choice for a 5-Hour FlightNow, I want to wear jeans on an airplane.
-
J.Lo Just Wore This Highly Controversial Trend in the Most Elegant Way PossibleShe can do anything.
-
J.Lo Just Wore the Pants Trend London Women Wear Instead of Skinny JeansThe perfect alternative.
-
J.Lo Wore the Brand-New Uggs That'll Go Viral and Sell Out By December 1—GuaranteedDon't say I didn't warn you.
-
After Seeing J.Lo's Outfit, I Placed a J.Crew Order for This Elegant Basic ImmediatelyI kid you not.
-
I Thought This Heel Trend Was Dated, But These Celebrity Outfits Just Changed My MindConsider me convinced.
