Shoppers Are Spending $3.9 Billion on These Cult Sneakers
There are tons of sneaker brands big and small clamoring for your business, but not all of them are making billions of dollars off your shoe habit. Footwear News just reported on the impressive sales from Vans, in particular, and the numbers are staggering. As it turns out, Vans's parent company, VF Corporation, is enjoying major sales increases right now. "Third-quarter sales advanced 15 percent to $3.9 billion, driven by a 27 percent gain at the California skate lifestyle brand."
We have a feeling shoppers are obsessed with the brand's classic styles, like the Old Skool and Authentic, but Vans's cool collabs probably don't hurt either. The brand has recently teamed up with Disney on a Mickey Mouse–inspired collection and partnered with the Van Gogh Museum on artsy new shoes. Scroll down to see the street style way to style the brand and shop our favorite picks right now.
Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
-
Jennifer Lawrence Just Wore the Pretty It Sneakers No One Will Be Able to Keep in Stock
Ballet-inspired luxury sneakers, that is.
By Allyson Payer
-
This Sneaker Trend Will Be Front-Page News This Spring—Guaranteed
Add a pair to your rotation now.
By Nikki Chwatt
-
No Offense to Sambas, But Gen Z Is Crowning These 5 Styles the It Sneakers of 2025
These shoes are meant for walking.
By Ana Escalante
-
I Never Thought I'd Wear This Weird Sneaker Trend, But I Can't Stop Getting Compliments on It
They're kooky in the best, most Miu Miu way.
By Tara Gonzalez
-
Elsa Hosk's Already Wearing 2025's First Viral Sneaker Trend
For $80? Say less.
By Eliza Huber
-
This Is How to Wear Chunky Sneakers in Paris Without Looking Like a Tourist
Aka, how to blend in with the French citizens.
By Allyson Payer
-
If These Sneakers Aren't in Your Cart Already, Run—J.Law's About to Sell Them Out
They're 2025's next viral hit.
By Eliza Huber
-
Shopbop Has So Many New Hard-to-Find Sneakers—These 11 Will Sell Out First
Don't say I didn't warn you.
By Allyson Payer