The World's Most-Wanted Designer Beauty Brands and the Items to Buy From Each
As beauty editors, we're deeply familiar with luxury beauty products. In fact, some of our most well-used items come from high-end design houses like Chanel, Dior, and Valentino. Yes, they're pricey, but if you're purchasing the right products, you'll quickly see they're staples.
New research from the shopping platform Ubuy has identified the most popular designer brands in the world. By analyzing different metrics such as global searches, website visits, social media following, and more, the platform was able to rank the most popular brands out of the 100 most renowned. The insights were interesting, and we decided to use them to shop for the best beauty products from each brand. Ahead, see the 18 best beauty products to shop from the highest-ranking designer brands.
1. Louis Vuitton
Louis Vuitton cinched the title of the world's most popular designer brand with a score of 32.75. While Louis Vuitton doesn't have the expansive beauty offerings of many other designer brands, its expertly-crafted fragrances shouldn't be forgotten.
With notes of pear, jasmine, ylang-ylang, patchouli, ambrette, and narcissus, this is an intoxicating scent that's floral, warm, and sophisticated.
If sultry, magnetic scents are your thing, this Louis Vuitton perfume will sit squarely on your vanity for years to come. The freshness of the lily of the valley is grounded by earthy notes of guaiac wood and sandalwood.
While it might seem strange that a French design house has a California-inspired fragrance, it really hits all marks. With notes of mandarin, ambrette, and benzoin, it's zesty and warm, just like the Golden Coast.
2. Dior
In second place, Dior had a popularity score of 31.73. We were happy to see Dior on the list, as some of the brand's makeup products are truly next level. After all, there's a reason so many Dior products go viral on TikTok.
How could we list the best Dior beauty products without including this iconic item? The cult-classic Lip Glow Oil moisturizes, provides a glossy sheen, and a wash of color if you go with one of the tinted ones.
When this product went viral on TikTok, we had our concerns. How good could bubblegum pink blush really look? The answer is really, really, really good. While it might look rather shocking in the compact, it's lighter and more subtle when dusted lightly on the skin. We love this one.
This iconic mascara is a classic for a reason. It adds volume, length, and definition to lashes without clumping or looking too obvious. It's no wonder almost every beauty editor swears by it.
We dare you to find a palette that's more versatile than this one. Yes, it makes our skin look incredibly glowy no matter where we use it, but the four distinct shades mean it's a multitasking compact. You can use it as blush, eyeshadow, or highlighter.
3. Gucci
The world's third most popular designer brand is affiliated with celebrities like Harry Styles and Dakota Johnson. This is no surprise. Not only is Gucci known for its vintage-inspired beauty products, but it also boasts a pretty epic nail polish collection.
This silky pressed powder applies like a dream, warming up the skin and providing definition to facial contours.
These lipsticks are truly matte, yet they don't feel dry or look unnatural. Instead, they provide a velvety finish with blendable color. The shade range also happens to be pretty epic, with over 25 colors to choose from.
This is a delicate take on a traditional gourmand perfume. With notes of pear, white gardenia, and brown sugar, it's subtly sweet—think the scent of flowers being carried on a summer breeze.
As we said before, Gucci's nail polish colors are some of the best. They're vibrant and saturated while also being incredibly trendy. We're partial to this summery turquoise shade for our fingers and toes.
This mascara is good. It takes our lashes to new levels of length with bold, black, defining pigment. It's also highly buildable, so you can start off with a more natural look during the day and add a couple more coats for a bolder look at night. Plus, how pretty is the tube?
4. Chanel
We know you were waiting to see where Chanel landed on the list. The answer is in the fourth spot, with a popularity score of 22.15. Below, shop some of our favorite Chanel beauty products, from an iconic bronzer to the best foundations we've ever tried.
We'll kick things off with what's perhaps one of the most iconic Chanel makeup products—this cream bronzer. Yes, it looks incredible in the compact, but it also looks incredible on the skin, offering a soft touch of warm and definition without creasing or creating harsh lines.
If you're vibe is natural-looking, sunkissed cheeks, we'd recommend this silky pressed powder. The formula is sumptuous, the shades are on point, and the effect is always the same, a soft pop of blended color.
We love the comfortable, moisturizing formula of this lipstick. We also love the high-shine finish it imparts. Did we mention that perfect neutral shade? This is pretty much the perfect lipstick for daily wear.
Here is one of our favorite natural-looking foundations, well, ever. It's lightweight, breathable, flexible, and long-wearing, and it never fails to garner compliments.
5. Versace
Technically, Versace came in sixth place, behind Rolex. However, since we're reviewing the best beauty products here, we decided to skip the watch brand and go straight to the Italian design house. Like Louis Vuitton, Versace doesn't have a diverse beauty lineup. However, they do have some noteworthy fragrances. See two of our favorites below.
This iconic perfume has been around for so long because of its classic floral notes (at least, we think so). With lemon, peony, magnolia, lotus flower, and musk, it's bright and sweet.
Another fresh and floral fragrance. This one has notes of lemon, Italian mandarin, guava, jasmine, and freesia. Together, they create a scent that makes us feel like we're summering in the Mediterranean.
Next, 15 Italian Perfumes That Make You Smell Instantly Expensive for Less Than $195
Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.
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