Last week, we discovered that the most searched brand and style of sneaker came as a surprise to our Who What Wear Australia team. "Surely they should have been the Adidas Superstars!" But you probably won't be surprised to find out what the most searched-for brand of jeans are in Australia online. According to Cuponation Australia, it's the icon Levi's.
As Australians have a thing for classics and timeless style, there's no shock to see that Levi's come in at number one. Dating back to 1800s, Levi Strauss & Co have a long history and proud heritage, originally creating the blue jean for men's workwear. Fast-forward to today and we're wearing these classics as a means of comfort, style, and statement. Our team of editors wear the Levi's 501 style on high rotation, pairing with everything from silk blouses to Bassike cotton shirts.
Coming in second were none other than Melbourne-based Nobody Denim (the brand that does the black skinny jean oh-so perfectly). Coming in as the third most popular were another classic brand that do a good blue jean, Wrangler.
Keep scrolling to see the top 10 most searched jeans brands and to shop the top favourites.
It's not hard to see why it's most searched-for brand of jeans in Australia.
We dare you to find a better fitting pair of black skinny jeans.
Love denim? Follow our curated Pinterest board.
-
No Offense to Trousers, But Gwyneth Paltrow Just Made This "Dated" Denim Trend Look Way More ElegantI'm sold.
-
I'm a Fashion Editor—I Reach For This Effortless Wardrobe Essential When I Don't Know What to WearHere are nine easy ways to style the piece.
-
Celebs in Their 40s and 50s Are Styling Jeans With This One Sneaker Color TrendIt's probably not what you think.
-
Trust Me—This Is the Most Elevated Denim Style There IsI found the perfect pair.
-
Nicole Kidman's Non-Skinny, Non-Baggy Jeans Are the Ideal Airport Denim TrendNo need to pack any other pairs.
-
Get a Head Start on the Top 2025 Trends With These Key Pieces From the Nordstrom Half-Yearly SaleYou'll actually wear these forever.
-
These 4 Winter Trends Look So Chic With JeansPerfect pairings.
-
The 32 Best Boots to Style With Jeans This WinterFrom leather to suede to leopard.
