Preach: These Are the 30 Most Popular Anti-Trend Fall Finds of the Season

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're good at it. Between scouring the new arrivals section or finding the best affordable items, if it's worth adding to your wardrobe, we've probably written about it. But it's not just that we know how to find a great deal; we know how to figure out what's worth buying. From determining the season's most significant trends to easy outfit ideas, we have you covered.
And while Who What Wear editors are certified experts, that doesn't mean we don't occasionally learn a thing or two from our favorite shoppers—you! In fact, pulling the receipts from the most popular fashion pieces that our readers (and, let's be honest, staffers) actually purchased over the past month tells us a lot. Sure, some micro-trends pop off occasionally, but when it comes to what you're really buying, affordable anti-trend staples are where it's at.
Wondering which pieces were the most purchased last month among our readers? Keep scrolling to see the 30 most popular fashion items, all under $300.
Tops and Sweaters
Honestly, we're not surprised this tank was so popular. It's available in eighteen colorways.
Dresses & Outerwear
Bottoms
Shoes
It's never too early to invest in a new pair of knee-high boots.
Accessories
Can you even have a summer-ready wardrobe without a pair of chic sunglasses?
Never underestimate how something as small as a pearl necklace can make any ensemble chicer.
Jasmine Fox-Suliaman is a freelance writer and editor living in New York City. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she's melded her extensive edit and social background to various on-staff positions at Who What Wear, MyDomaine, and Byrdie. More recently, she’s become a freelance contributor to other publications including Vogue, Editorialist, and The Cut. Off the clock, you can find her clutching her cell phone as she's constantly scrolling through TikTok and The RealReal, in search of the next cool thing.
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