These 2 Retailers Are Officially Winning Instagram

last updated 13 August 2019

Who are your favorite retailers and brands to follow on Instagram? Well, if new data is any indication, there are two that probably top your list: Adidas and ASOS.

WWD reported on a study conducted by marketing company Tribe Dynamics, which revealed that Adidas's Instagram is dominating the non-luxury brand category, while ASOS wins in the third-party retailer category. So what exactly factored into these results? WWD explained: "The reports analyze retailer and brand performance by their assigned metric of Earned Media Value, which quantifies the estimated value of publicity gained through digital earned media and its respective engagement levels."

In other words, these accounts boast fans who aren't merely scrolling through their feeds—they're actively engaged in liking and sharing content, as well as purchasing items from directly from Instagram. This, you can imagine, is music to retailers' ears.

Scroll down to see our favorite Instagrams from ASOS and Adidas!

ASOS

Adidas

What's your favorite brand or retailer to follow on Instagram? Tell us in the comments below, and then shop Adidas and ASOS for yourself!

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Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.