The Two Designer Bags Everyone Wants More Than Ever This Year

most-popular-designer-bags-283700-1573516607461-main

(Image credit: @sabinasocol)

These days, it's common to see a new designer bag flood our Instagram feeds and cause a lot of social media–fueled hype overnight. But with all this carefully orchestrated marketing (let's face it, usually an elite group of insiders is gifted with the item), it can be hard to tell what's really trending and what's simply being backed by powerful marketing dollars. That's where we come in.

Our friends over at the designer consignment destination The RealReal recently clued us in to the most popular designer bags that are flying off their shelves. (Okay, not literally since TRR is mainly online, but you get the gist.) They let us know that there are two handbags, in particular, that are more in demand than any others—Prada's nylon Tessuto bag and Fendi's Zucca baguette. We're talking a spike in searches by upward of 400% compared to the numbers from last year. I'm no math whiz, but I'd say that means these bags are definite crowd-pleasers rather than niche hits.

The numbers don't lie, and neither does all the photographic evidence of these two designer bags on the street style scene. (They're both everywhere.) These '90s shoulder bags are back in a major way, and based on the demand, everyone wants in on the nostalgic look. Scroll down to see how fashion girls are wearing the Prada and the Fendi, and shop various iterations of both while you're at it.

Up 228% YoY: Prada Nylon Bags

most-popular-designer-bags-283700-1573513714781-image

(Image credit: @brittanyxavier)

Style Tip: The cropped-in shoulder bag brings basics like a white button-down and blue jeans up a notch.

most-popular-designer-bags-283700-1573515912988-image

(Image credit: @annelauremais)

Style Tip: Don't underestimate the power of styling the shoulder bag with jeans and a great top.

most-popular-designer-bags-283700-1573516453694-image

(Image credit: @cassdimicco)

Style Tip: Pile on the accessories. Prada's nondescript triangle logo won't compete for attention.

Up 425% YoY: Fendi Baguette Bags

most-popular-designer-bags-283700-1573515910246-image

(Image credit: @sabinasocol)

Style Tip: Balance out the festive vibe of a sequinned bag with down-to-earth pieces.

most-popular-designer-bags-283700-1573514476900-image

(Image credit: @badgalrara_)

Style Tip: Fendi's iconic logo can (and should) be taken on vacation. It'll be an eye-catching addition to all your outfit photos.

most-popular-designer-bags-283700-1573517382410-image

(Image credit: @michellesalem)

Style Tip: To really showcase the bag's logo print, style it against a base of similar neutral tones.

Up next, five innovative skinny-jean outfits from J.Lo, Rihanna, and more.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.