This Dress Has Over 2.5 Million Pins on Pinterest

last updated 10 August 2016

Pinterest users have spoken: One lace white frock officially reigns supreme on the social platform. A wedding gown by Grace Loves Lace has nabbed the title of the most pinned dress on Pinterest. Just how popular is it, you might ask? It's garnered a whopping 2.5 million pins and counting.

Dubbed the Hollie 2.0, the dress retails for £1430 and is still available on the brand's website. Grace Loves Lace is based in Australia, where all of its gowns are designed and produced, but the brand ships worldwide to make it easier to get your hands on one of the pretty dresses if you don't live Down Under. In addition to ultra-pinnable wedding gowns, the brand also stocks bridesmaid dresses, veils, intimates, shoes and more. In other words, it's pretty much a one-stop shop for stylish brides-to-be.

Scroll down to shop the most pinned dress on Pinterest.

Grace Loves Lace

Hollie 2.0

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What do you think of this dress? Tell us in the comments below, and then shop more dresses at Grace Loves Lace.

Opening Image: Loho Bride

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.