Modetrotter: This Is Like the Zara of France

last updated 14 August 2019

The problem with shopping the Zara, H&M, and Forever 21's of the world is that things can be very easily identifiable. That being said, if you want to minimize the risk of wearing the same thing as your friends, it pays to look beyond the usual suspects. We are always looking for new affordable destinations to add to our browsing list—from Scandi-born Gina Tricot to New Zealand accessory brand Mars Jewelery—and we have just made a new discovery: Modetrotter. This brand is considered to be the Zara of France, and this week, it launched its English site.

The current collection consists of relaxed, elegant shirting, throw-on dresses, and Instagram-worthy jumpsuits. However, its summer pieces are a lot more colorful than you'd expect from French designs—proving that the "navy, black, and red" stereotype is a myth. You'll find zesty oranges, seafoam greens, and rich purples. The designs are not quite as trendy as our U.S. Zara and are a bit more expensive, but nevertheless, it's fascinating to see how the French do "fast fashion". Keep scrolling for our edit of the best pieces from Modetrotter.

Modetrotter

Shirt

This orange shade always looks expensive.

Modetrotter

Dress

Add white pumps and you're good to go.

Modetrotter

Clara Jumpsuit

We expect this will be a hit with the Brits.

Modetrotter

Robe Marine Blue

A more classically French item.

Modetrotter

Chemise Berry

This would look amazing with white denim.

Modetrotter

Robe Luna

This could be dressed up for weddings.

Modetrotter

Blouson

This is perfect for festivals.

Next up, see the French fashion trends under $100.

Opening Image: Style du Monde

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Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.