10 New Minimalist Brands That Will Define Cool Style in 2025

Despite all the buzz about the return of boho style and maximalism making their way back, minimalism continues to stay on top. Personally, I think the pared-back approach is more of a lifestyle than an aesthetic to try on for size, which is why the less-is-more ethos has continued to endure despite how many trends may come and go. In essence, minimalism is here to stay and the deeper its roots take hold on the fashion world, the fresher and fresher it gets.

This year has been bringing a wave of emerging designers to the forefront who are putting their own spin on minimalist style, and their collections are proof that it's never been stronger. The 10 "in the know" labels you're about to discover here are already defining what cool, pared-back style looks like in 2025. These are the names leading the way and soon you'll see the most stylish women you know adding these labels to their mood boards and shopping carts, if you haven't already.

Daniella Kallmeyer knows what women want to wear now. Since 2012, her collections have struck the balance between feminine and masculine energies with modern classics that the designer describes as "polished but unpretentious". With a flagship store in the Lower East Side and a robust community, everyone wants to be a Kallmeyer woman these days.

The Anteros does one thing and it does it very, very well. Its classic cotton shirts are offered in just a few colors—white, butter yellow, and sage green—but feature bespoke details like slitted or elongated cuffs that make them some of the chicest button-downs you'll ever put on.

Four years after exiting from Reformation, founder Yael Aflalo is back with a new project all her own, an eponymous label that visions a luxury wardrobe for the modern cool-girl. It's a harmonious blend of sexy with slinky gowns and sheer tops and foundational with pin-straight denim and contemporary basics.

Colleen Allen was the name on the lips of every insider this past NYFW. It's only the designer's third season showing on a traditional calendar, and yet she's made an impact with her singular vision.

Launching in the middle of the pandemic, Julia Sloan built an at-home production network of female artisans in Mexico that would become the foundation for her small-batch collections and entire brand ethos. As she's entrenched in the creative communities of New York, Paris, and Mexico City, Sloan's surroundings have naturally seeped into her design sensibilities. The airy, relaxed shirting and versatile cotton pieces Sloan has on offer are merely a reflection of the designer's lifestyle both globally and at home in Mexico City, where she's been based for the past eight years.

Built on the concept of reviving traditional—but often forgotten—crafts from throughout Latin America, each Heirlome collection works with a new artisan, whether that be for print, weaving, or embroidery, essentially creating a modern-day catalogue of the time-honored crafts passed down from generation to generation. In fact, even the name is derived from the term heirloom, referencing the timeless and enduring quality of the pieces.

It's hardly a secret that the Swedes do minimalist very well, and Almada Label is a testament to the power of a pared-back capsule wardrobe. Theirs is filled with easy '90s-inspired staples like silk trousers, maxi dresses, and sleeveless knit turtlenecks that make for the foundation of one very chic, very timeless wardrobe.

Saudi label Abadia is really something you just need to see to fully understand. Their draped and gathered dresses, usually punctuated by a corset-like waistline are akin to a Greek statue—sculptural and otherworldly. Given that Elsa Hosk recently wore one of them to Riyadh Fashion Week, this is one label that has major It potential.

New York is a breeding ground for cool new talent right now, and one key name to know is Veronica de Piante. The designer does a few things, but does them very well—namely, the structured outerwear and suiting separates. But in her collections you'll also find traditionally maximalist elements like calf hair finishes, metallics, and fringe done in surprisingly pared-back and approachable ways.

After fine-tuning her expertise at Madewell and Calvin Klein, and co-founding AYR, veteran denim designer Jac Cameron is bringing her insider knowledge and Scottish heritage to her new venture RÙADH, a line of bespoke denim, knitwear, and outerwear with sculptural sensibilities and a commitment to "ecological balance" and small-batch production. Already, its cinch-waist denim jackets and straight-leg jeans are insider favorites.