Mercedes-Benz Fashion Week Australia Will Be Different Next Year
WHAT: Ten Pieces S/S 15
Mercedes-Benz Fashion Week is the most exciting time on the Sydney fashion calendar. International fashion icons roll in, the cameras come out and our designers showcase their collections for global eyes.
Next year though, things are changing. IMG announced today Mercedes-Benz Fashion Week Australia will change from a mid-April execution to May 15 – 21. The date change marks the first shift in the Australian fashion week calendar in 20 years and as a result, designers will now showcase Resort collections to the world’s most influential buyers and media.
One of our most prominent designers, Dion Lee, explains the shift. “We welcome Mercedes-Benz Fashion Week Australia’s move to late May. MBFWA will now sit within a sales period for our business, which was a missed opportunity in the past. The April date has been too late to take Fall/Winter orders and too early to present Resort. The change will allow us to launch our Resort collection in Sydney during the beginning of the global sales window for this collection.’’
As Lee describes, it makes sense commercially and will showcase Australian design to an even wider, global audience.
More Australian designers making waves overseas? That’s exactly what we like to see.
What do you hope to see at Mercedes-Benz Fashion Week Australia in 2016? Share your thoughts in the comments below and shop some of our favourite Australian designers!
-
The Color Report: Every Shade Worth Remembering From the Spring 2025 Shows
No neutrals here.
By Eliza Huber
-
I'm Thinking Ahead—Here's Everything I Already Know I'll Buy Come Spring 2025
Right off the runway.
By Eliza Huber
-
9 Trends Set to Define Spring 2025 Fashion
What to know from the spring/summer 2025 runways.
By Eliza Huber
-
London Has Spoken: 7 Fashion Trends That Are Set to Be Big in 2025
They're destined to reach ubiquity come spring.
By Nikki Chwatt
-
Sheer! Leather! Crochet!—6 Fall Trends From the COS Runway Show You Can Shop Now
Get your credit card ready.
By Nikki Chwatt
-
These 7 Wildly Popular It Bags Will Be Everywhere During Fashion Month
You heard it here first.
By Allyson Payer
-
8 Copenhagen Street Style Trends I Plan to Replicate in New York
Pared back yet never boring.
By Nikki Chwatt
-
Lily James Debuted Prada's 2024 It Bag in the Departure Area of Milan's Airport
Consider it TSA approved.
By Eliza Huber