34 Perfect Street Style Looks That Are Trending in Milan and London

It's cold and rainy outside—we get that. But before you've even settled down to get back into the groove at work, the fashion crowds have already been out and about, pounding the London and Milan pavements in the name of men's style. These capitals have just hosted the menswear shows for A/W 18, and editors, influencers, models and other industry figures jumped to action: donning some great outerwear, keeping things casual (jeans have never been more key) and generally just showing us all how winter style is done. Go through the gallery to get some realistic tips on battling January with your wardrobe as your weaponry. 

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Pink coats are still trending, particularly if they're fluffy and worn with fierce heels.

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Jumbo scarves were on the memo for Milan Fashion Week—we've spotted many of them taking the place of coats.

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Sherpa jackets can be styled up with leather leggings and a statement scarf.

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The new way to wear your blazer is fastened with a belt bag.

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Vinyl seems to be the buzzword in fashion circles over in Italy.

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Classic Breton, classic bag… What's not to love?

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When dressing like you're part of a George Michael video really works…

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Anoraks received a cool-over from the S/S 18 runways, so expect to see more of them.

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Berets are the hat du jour, but skip basic black and opt for vibrant red.

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See what we mean? Vinyl: tick. Jumbo scarf: tick.

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Winter white doesn't have to be kitsch—you can make it minimal and Scandi-looking like this draped dress and bumbag combo.

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Veronika Heilbrunner's shearling coat and sensible boots are all we want right now.

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If you're brave enough to do bare legs in January, make sure you add a long warm wool coat.

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Rules are made to be broken in London, so why not wear red boots with black tights?

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Logo-mania is about to reach its peak in our capital, with Balenciaga leading the way for S/S 18.

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Your logos can live in the most unusual places—but what we're taking from this is that snake-print is back, and white shoes are great with jeans.

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Grunge always works well in winter—and so do a pair of statement sunnies, even if the rest of your outfit is plainer than this one.

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Grey leather and yellow knitwear—this is definitely a chic formula we'd like to try for work.

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Vinyl trench coats are still trending. Make yours work when its chilly by layering two fine-knit jumpers underneath.

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Wear your party pants from December with a shaggy jacket for January.

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The colder months are the perfect excuse to play with texture—leather and shearling were noticeably popular with both men and women on the street style circuit.

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A printed or patterned piece of outerwear allows you to wear really simple outfits underneath.

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Fishnet socks, berets and statement bags are all excellent ways to pep up a sombre outfit.

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Just the simple switch from black coat to grey coat can make all the difference in the world.

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.