Fashion's Done Being Quiet—Say Hello to Loud Luxury, 2025's Most Talked-About Trend

Say what you want about quiet luxury, but it was very, very chic in the beginning. Before the name took off and eliminated anything quiet about the minimalistic approach to shopping and dressing, there was a newness to it, and the people who lived by it (and had for decades) were doing an impressive job at displaying that loud, flashy outfits weren't the only way to display great personal style. You could dress in a hushed manner, and the real ones would know how impressive your ensemble was day after day.
Then it caught on, and suddenly, the only "in" way to dress was wearing a mix of cream, brown, gray, and black with hardly any variation in texture and very few prints, if any. Brands that had long lived in the quiet luxury space became widespread, losing the IYKYK appeal they once held. Runway collections began to blend together, and excitement for uniqueness and differentiation around the industry felt like a rarity.
Fortunately, recent months have hinted that an end to fashion being quiet is on the horizon. In fact, for a lot of people and brands, it's already here. On the spring/summer 2025 runways, brands such as Tory Burch, Schiaparelli, Saint Laurent, Bottega Veneta, Loewe, and Chanel put away their neutrals in favor of vibrant shades and bold prints. Anthony Vaccarello and Daniel Roseberry dove into opulence and grandeur for spring, playing with gold brocade and extravagant collars respectively. Matthieu Blazy got crafty with stringy headgear and shawls, while Jonathan Anderson played with mother-of-pearl for ready-to-wear. At Tory Burch, flame prints were done tastefully—as were feathers at Chanel. Finally, the runway felt fun again, spurring well-dressed people to get creative with their wardrobes and ditch their quiet luxury staples in favor of pieces with a little more spice.
Saint Laurent S/S 25
Loewe S/S 25
Schiaparelli S/S 25
Bottega Veneta S/S 25
Tory Burch S/S 25
Chanel S/S 25
Big furs, animal prints of all varieties, rich shades of blue, fuchsia, purple, orange, and red—these are just a few of the changes stylish people have made in the last few seasons as maximalist fashion items have gained favor around the industry. Personality pieces like pillbox hats, opera gloves, brooches, and ties have become the norm instead of simple hoop earrings and dainty tennis bracelets. Accessories, after all, are supposed to add excitement to an outfit and take it to new heights, and that's exactly what the fashion set's using them for in 2025.
What You'll Need: Shearling Robe Coat + Puddle Pants + Retro Sneakers + Top-Handle Bag
What You'll Need: Brightly Colored Jacket-and-Pant Set + Slingback Heels + Mini Bag
What You'll Need: Leopard-Print Coat + Cord Belt + Slingback Heels
What You'll Need: Metallic Minidress + Sheer Tights + Patent-Leather Heels
What You'll Need: Zebra-Print Dress + White Heels + Barrel Bag
What You'll Need: Leopard-Print Jacket + Black Trousers + Leopard-Print Heels + East-West Bag
Ready to hang up your minimalistic hats and try out something a touch more invigorating? Scroll down to shop maximalist fashion items worth getting loud over.
Shop the matching Antoinette Metallic Brocade Coat ($695).
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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