Without a Doubt, This "Sickly" Nail Color Is Going to Eclipse All Others

If you ask me, mauve is probably one of the most deeply misunderstood colors just in life, but especially so as it pertains to nail polish. Like puce (which is actually a dark purple-brown-red situation), glaucous (a powdery blue-gray), wenge (an earthy wooden brown), and plenty more, mauve really gets the short end of the stick where potential is concerned, and it sounds a lots less divine than it actually is. Maybe because it sounds like moth? (Honestly, I have no idea, but I don't think I'm alone here, right?) It just doesn't roll off the tongue or sound quite as exotic as other beloved hues like turquoise, lilac, or magenta.

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(Image credit: @varnishlane)

Technically speaking, "mauve" is categorized as a pale shade of purple named after the mallow flower. Many people assume it's more dishwatery and gray than it actually is, and up until recently, it hasn't been a super-popular pick on the nail spectrum. However, I've noticed more and more nail polish brands launching iterations of the "sickly" shade, and it's inarguably gaining momentum as far as trending colors go. Of course, like all colors, there's a spectrum within the mauve family, and some will be more flattering than others depending on your skin tone and typical shade MO.

We like to be ahead of the crowd here at WWW, so below, you'll find our handpicked selection of mauve nail colors sure to suit every palette. Keep scrolling! You'll definitely want to snatch up two or three. 

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.