I'm a Christmas Jumper Snob—and Even I Love the M&S Take on a Festive Knit

Christmas jumpers tend not to be the chicest—when you search for a festive knit, you'll find lots of cheesy slogans and garish prints. If you are snobby about Christmas-themed clothing (there's always one family member who eye rolls at the sight of a cracker hat and won't go anywhere near novelty accessory), then M&S's Fair Isle knit might just change your mind about Christmas knitwear.

The printed roll-neck is festive enough to be the focus of its TV Christmas advert this year—but it doesn't need to be put away on Boxing Day. You can also wear the grey or powder blue knit to the pub in February or on any Alpine escapes in the New Year. The jumpers are the focus of the Christmas ad, as people start shoulder rolling and 'jumping around' as soon as they put it on. Keep scrolling to see and shop the £25 jumper. 

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Next up, see our guide to the key trends for autumn/winter 2019.